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GRDSN 112: Design Tech II

Project: Black and White Newspaper Ad

Terminology: Column Inches, EPS, TIFF, Halftone, Dot Gain, Screen Ruling, Continuous Tone Image, Dots-per-inch, FPO
Suggested Resources: Getting it Printed, Pocket Pal, Lynda.com, InDesign Essential Training CS3
Exercises: Resolution, Scanning, Column Inches

Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.

1.Use production time effectively by...

  • using contextual menus (video: InDesignCS3 : Chap. 3 Contextual menus)

  • using keyboard shortcuts (video: InDesignCS3 : Chap. 3 Keyboard shortcuts)

  • stacking, arranging, and locking layers (video: InDesignCS3 : Chap. 5 Managing Objects)

0 1 2 3 4

2. Set page margins, and column guides to aid readability (video: InDesignCS3 : Chap. 4 Margin and
Column Guides) 0 1 2 3 4

3. Format and organize information to create a visual hierarchy of text elements by...

  • using drop caps (video: InDesignCS3 : Chap. 12 Drop Caps)

  • using tabs (video: InDesignCS3 : Chap. 12 Tabs)

  • using hanging indents (video: InDesignCS3 : Chap. 12 Tabs)

  • using paragraph rules (video: InDesignCS3 : Chp.12 Paragraph rules)

0 1 2 3 4

4.Create interest / unity by...

  • Importing text and graphics (video: InDesignCS3 : Chap. 6&7 Import Text & Graphics)

  • Using clipping paths for silhouetted images (video: InDesignCS3 : Chap. 7 Clipping Paths)

  • Creating text wraps (video: InDesignCS3 : Chap. 9 Text Wraps)

0 1 2 3 4

5. Save files for a service provider by...

  • packaging all fonts, graphics and page layout files necessary for the job to print correctly
    (video resource: InDesign CS3 : Chap. 17 Preflight and Package)

  • using PDF presets (video resource: InDesign CS3 : Chap. 16 Exporting PDF)

0 1 2 3 4

6.Develop images to incorporate into the design by...

  • understanding the difference between raster and/or vector native files
    (video: Illustrator CS3 : Chapter 1 Key Concepts)

  • understanding what a bit map image is by scanning line art

  • scanning photographic images in the correct resolution for output

0 1 2 3 4

7. Visually check spacing of the type within the headline and body text by...
setting the kerning, leading and using character formatting (video: InDesign CS3 : Chap. 11 Character Formatting)

0 1 2 3 4

8. Determine and scan photographic imagery in correct resolution by...

0 1 2 3 4

 

9. Create silhouetted images that:

a. the selection is saved as a channel (video: Photoshop CS3 : Chp. 8 Saving a Selection)
b. have no traces of the background image
c. look natural

0 1 2 3 4

 

10. Find resources to solve technical problems by using the software help menus, textbooks, online resources and communicating with colleagues

0 1 2 3 4

 

11. Maintain a positive attitude when computer problems arise by remaining calm under pressure and in stressful situations.
0 1 2 3 4

Suggestions for improvement: