GRDSN 113: Design Projects II
Project: Black and White Newspaper Ad
Terminology: Account Executive, Comprehensive, FPO
Resources:Graphic Design Solutions by Robin Landa
Exercises: TBA
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Meet deadline by delivering the roughs and final comprehensive black and white newspaper ad on the stated date 0 1 2 3 4
2. Respect the client's point of view by speaking in a polite manner and asking questions when it is appropriate.
0 1 2 3 4
3. Attend and participate in all meetings set by the client by showing up on time and attending all meetings held by the client. 0 1 2 3 4
4. Pay absolute attention to detail by...
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checking letter spacing
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checking spelling and grammar
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checking punctuation
0 1 2 3 4
5. Follow instructions by... reading over the material on the web, checking email and listening carefully at each meeting.
0 1 2 3 4
6. Produce visual elements that are appropriate / effective in representing the client / product / services that..
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represent the company, service or product in a positive way
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communicate the mood, spirit and/or theme of the company and product
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do not offend people
0 1 2 3 4
7. Craft each visual element with an attention to detail by...
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kerning type and setting the leading
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crafting bezier curves accurately
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not distorting imagery in the final comprehensive black and white newspaper ad
0 1 2 3 4
8. Act, speak and ask questions in a professional manner by...
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looking as if you are prepared to work,
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speaking politely and respectfully of others and the work at hand
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asking appropriate questions
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having a positive attitude
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having a sense of humor
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using appropriate body language
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focusing on the conversation at hand
0 1 2 3 4
9. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new.
0 1 2 3 4
10. Meet stated quality expectations in projects, activities and information / copy requirements by including all copy, logo and other elements supplied by the client on the comprehensive ad.
0 1 2 3 4
11. Deliver final digital files to the client by placing the files on the server and in the correct folder.
0 1 2 3 4
Suggestions for improvement: