GRDSN 101: Design Process I

Project: Logo and Stationery Design

Terminology: Target audience, demographics, visual analogy, gestalt principles, typography

Resources:
techniques for creative thinking

Gestalt 1

Gestalt 2

Graphic Design Solutions by Robin Landa Chp. 6

Exercises: Research, Brainstorm (Visuals / Adjectives)
Visual Information Hierarchy

Digital Comp Critique Sheet

Instructions: Select a score for each outcome below based on the following scale...

0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.		 3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.

Performance Objectives: (Things you will be able to learn...)
and Criteria: (This is how well it has to be done...)

  1. Research the target audience, demographics, and budget by...
    asking the client specific questions during meetings and creating informal questionnaires

    0 1 2 3 4

  2. Collect and gather examples of logo designs that...
    1. incorporate a visual analogy
  3. use the Gestalt principles (continuation, proximity, similarity and figure/ground

    0 1 2 3 4

  4. Use the Gestalt principles by incorporating the use of similarity, proximity, continuation, closure, figure/ground into the logo design

    0 1 2 3 4

  5. Create a logo design that expresses the personality or spirit of the company through...
    1. the creative concept, imagery, materials used, and typography
    2. the use of a visual analo

    0 1 2 3 4

  6. Collect and gather examples of stationery design work to clarify conclusions in design thinking
    1. checking out stationery design books from the library
    2. choosing corporate identity solutions that clearly show the graphic design principles in action
  7. choosing appropriate colors that create a mood or a feeling about the corporation

    0 1 2 3 4

  8. Communicate concept / composition using thumbnail sketches that ...
    1. Thumbnails include at least three different concepts
      1. Symbol logo
      2. Initial Logo
      3. Wordmark Logo
    2. Thumbnails contain clear visual analogies
    3. Thumbnails indicate solid shapes without lines
    4. Thumbnails clearly demonstrate Gestalt Principles and are labeled to indicate:
      1. Similarity/anomally
      2. Proximity
      3. Continuation
      4. Closure
      5. Figure/ground

    0 1 2 3 4

  9. Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating it into the comprehensive logo design

    0 1 2 3 4

  10. Devise and apply grid systems by using graph paper, ruler and column guides

    0 1 2 3 4

  11. Communicate refined concept, detailed composition and typographic formatting using tight roughs that...
    1. Work off of one of the previous thumbnail sketches
    2. Draw in proportion or actual size
    3. Convey type choice
    4. Convey type size, spacing and leading
    5. Convey a representational image
    6. Create each rough as an entirely different creative concept
    7. Are hand drawn using pencil, felt tip or colored pencil

    0 1 2 3 4

  12. Be productive and use studio (class) time effectively by...
    1. attending all process class sessions
    2. showing up with research materials
    3. participating in concept development
    4. using class time as an opportunity to get the job done
    0 1 2 3 4

Suggestions for improvement:

Last Updated: 9/23/06