GRDSN 101: Design Process I
Project: Logo
Terminology: Target audience, demographics, visual analogy, gestalt principles, typography
Resources:
Techniques for creative thinking
Graphic Design Solutions by Robin Landa Chp. 6
Exercises: Research, Brainstorm (Visuals / Adjectives)
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Research the target audience, demographics, and budget by...
asking the client specific questions during meetings and creating informal questionnaires
- lists your interests, and
- lists previous employment information
0 1 2 3 4
2. Collect and gather examples of logo designs that...
- incorporate a visual analogy
- use the Gestalt principles (continuation, proximity, similarity and figure/ground
0 1 2 3 4
3. Use the Gestalt principles by incorporating the use of similarity, proximity, continuation, closure, figure/ground into the logo design
0 1 2 3 4
4. Create a logo design that expresses the personality or spirit of the company through...
- the creative concept, imagery, materials used, and typography
- the use of a visual analogy
- choosing appropriate colors that create a mood or a feeling about the corporation
0
1
2
3
4
5. Communicate concept / composition using thumbnail sketches that ...
- Include at least three different concepts
- Symbol logo
- Initial Logo
- Wordmark Logo
- Symbol logo
- Contain clear visual analogies
- Indicate solid shapes without lines
- Clearly demonstrate Gestalt Principles and are labeled to indicate:
- Similarity/anomaly
- Proximity
- Continuation
- Closure
- Figure/ground
- Similarity/anomaly
- Solid shapes are used without line
- The logotype (typographic image of client name) is presented with each concept.
0 1 2 3 4
6. Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating it into the comprehensive logo design
0 1 2 3 4
7. Devise and apply grid systems by using graph paper, ruler and column guides
0 1 2 3 4
8. Communicate refined concept, detailed composition and typographic formatting using tight roughs that...
- Work off of one of the previous thumbnail sketches
- Draw in proportion or actual size
- Convey type choice
- Convey type size, spacing and leading
- Convey a representational image
- Create each rough as an entirely different creative concept
- Are hand drawn using pencil, felt tip or colored pencil
0 1 2 3 4
9. Be productive and use studio (class) time effectively by...
- attending all process class sessions
- showing up with research materials
- participating in concept development
- using class time as an opportunity to get the job done
Suggestions for improvement: