GRDSN 103: Design Projects I
Project: Logo
Terminology: Account Executive, Symbol, Wordmark, Stationery, PDF, Comprehensive
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Meet the deadline by delivering...
- the roughs, and
- the final comprehensive personal information sheet and web page on the stated date
0 1 2 3 4
2. Attend and participate in all meetings set by showing up on time and attending all meetings held.
0 1 2 3 4
3. Follow instructions on the web, via email and orally in order to get the roughs and comprehensive poster design completed on time
0 1 2 3 4
4. Meet cost and usability needs of the client by...
- designing within the limits of the client's budget and
- making sure stationery design is practical for everyday use
0 1 2 3 4
5.Produce visual elements that are appropriate and effective in representing the client / product / service by choosing graphics that...
- represent the company, service or product in a positive way
- communicate the mood, spirit and/or theme of the event
- do not offend people
- use a visual analogy
0 1 2 3 4
6. Craft each visual element with an attention to detail by...
- making curves smooth
- making the design esthetically pleasing
- not distorting imagery in the final comprehensive logo
- printing logo out, centered on a 8.5"x11 white sheet of paper
- (logo should be no larger then 5"x5" in size)
0 1 2 3 4
7. Act, speak and ask questions in a professional manner by...
- looking as if you are prepared to work,
- speaking politely and respectfully of others and the work at hand
- asking appropriate questions
- having a positive attitude
- having a sense of humor
- using appropriate body language
- focusing on the conversation at hand
0 1 2 3 4
8. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new
0 1 2 3 4
9. Incorporate all information provided by the client into the final stationery comprehensive design
0 1 2 3 4
11. Create a web presentation by...
- creating a web page that has your name and email address
- has a small (144 x 144 pixels) and large version (288 x 288 pixels) of the logo in black and white
- has a thumbnail image of the business card, letterhead and envelope
- the thumbnail image of the stationery design links to a comprehensive PDF file
0 1 2 3 4
12. Respect the client's point of view by...
- using appropriate language,
- speaking politely
- asking questions when it is appropriate
- not being argumentative during critique
0 1 2 3 4
Suggestions for improvement: