GRDSN 203: Design Projects IV
Project: Ad Campaign
Terminology:
Unique Selling Point (USP), Unique Selling Advantage (USA), Claim
Resources:
Graphic Design Solutions, Chp. 11
Exercises:
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Meet deadline by delivering the roughs and final comprehensives for the black and white newspaper ad, full color magazine ad and billboard on the stated date
0 1 2 3 4
2. Respect the client's point of view by speaking in a polite manner and asking questions when it is appropriate
0 1 2 3 4
3. Attend and participate in all meetings set by the client by showing up on time and attending all meetings held by the client
0 1 2 3 4
4. Pay absolute attention to detail by...
- checking letter spacing
- checking spelling and grammar
- checking punctuation
0 1 2 3 4
5. Follow instructions on the web, via email and orally
0 1 2 3 4
6. Produce visual elements that are appropriate and effective in representing the client / product / service by choosing graphics that...
- represent the company, service or product in a positive way
- communicate the mood, spirit and/or theme of the company and product
- do not offend people
0 1 2 3 4
7. Craft each visual element with an attention to detail by doing the following...
- mount the final comps on 16" x 20" black matt board
- arrange the Newspaper, Magazine and Poster Design in a pleasing visual manner with borders evenly spaced
- attach your business card to the back
- link your ad campaign to the roster page provided
0 1 2 3 4
8. Act, speak and ask questions in a professional manner by...
- looking as if you are prepared to work,
- speaking politely and respectfully of others and the work at hand
- asking appropriate questions
- having a positive attitude
- having a sense of humor
0 1 2 3 4
9. Include all copy, logo and graphic requirements supplied by the client by...
- incorporating these files into the final comprehensive ads
- writing creative headlines
- writing supportive copy (Minimum of 5 paragraphs)
0 1 2 3 4
10. Send PDF of final digital comprehensives via email and deliver final digital files to the client by placing the files on the server and in the correct folder
0 1 2 3 4
11. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new
0 1 2 3 4
Suggestions for improvement: