Evaluation
I wanted to make the ad easier-to-read, but keep the original concept, photos, and copy.
I used a sans-serif font for my heads and subheads, rather than the Modern serif I'd used before. This gives me more contrast between the headlines and the body copy, which is an Old-Style, serif font. I also changed the dimensions of the picture, so that the spoken headline overlaps it. This creates spatial depth, and keeps the ad from being quite so sectionalized.