Evaluation
All around this is a crappie design. There isn't any
structure to it,
The type (meaning the spacing, kerning, leading was done by a seventh
grader.
The Composition and hierarchy is lacking. Like I said piece of crap.
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Strategy
Now here is a huge improvement to the purpose of the piece. It reads
sophistication,
not to mention it shows style.
There is now a hierarchy with in the piece, also a grid system is
definitely
being used to design the piece so that there is a sense of structure to
it.
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