21

First Day of Classes

Process IV:

- Project Overview

- Research Ex Handed out

22

Tech IV:

TBD

23

Projects IV:
Answer Questions Regarding Mailer Project

Folder Creation:
- Electronic
- Paper

Process IV Lab:
Research Exercise Due

Homework:
Read Chp 7 and 13 Adverstising Design in the Graphic Design Solutions Textbook

24

25

26

Process IV:
- Research and create concepts for the direct mail/poster design.

Due: A minimum of 10 concepts
Ver. 1.0

- Brainstorming Exercise.

27

Tech IV:

28

Process IV:

POSTER / MAILER: Step 1: Research / Mood Board Due Ver. 1.0

POSTER / MAILER Step 2: - Mind Map and THUMBNAILS Due Ver. 2.0

Hand out Photo Illustration Exercise, go to Converged Media Lab

29

Tech IV:

TBD

30

Proj IV:

TBD

Process IV Lab:
WORK ON POSTER/ MAILER ROUGHS

or

Photo Illustration Ex

2

3

Process IV:

POSTER / MAILER Step 3: Three Digital Roughs (PDFs) Due

– Wild Card

4

5

Process IV:
PHOTO ILLUSTRATION EXERCISE Due

6

Tech IV:

Hand out Package Design Project

7

Projects IV:
POSTER / MAILER Step 4: Mood Boards & Roughs Due

Process IV Lab:
TBD

Homework:
Read Chp 10 Package Design in the Graphic Design Solutions Textbook

8

9

10

Process IV:

Meet with Photographers in Studio
at 11:30am

-Go over Package Design Project

-Pair up photographers & designers

- exchange info

- set studio time schedule

11

Tech IV:
POSTER / MAILER Step 5: DIGITAL STRATEGY due

12

Process IV:

POSTER / MAILER: Step 6:
Comprehensive design due

GRAYSCALE FOLDED DUMMY

13

Tech IV:

PROJECTS IV:
POSTER / MAILER
Step 7: Comprehensive design due (in tech class to allow for Friday speaker)

15

16

17

Process IV:

PACKAGE DESIGN
Step 1- Research / mood boards due

18

Tech IV:

TBD

19

Process IV:

PACKAGE DESIGN:
Step 2: THUMBNAILS / CONCEPTS DUE

20

Tech IV:

TBD

21

Projects IV:
POSTER / MAILER: FINAL DUE Check off Step 8

Projects IV:
GD CLUB SPEAKER:
Brian Jones, Lawton Printing

Sym-Wey-Mn
RM225, 1:30pm

Process IV Lab:
WORK ON Package Design Roughs

22

23

24

Process IV:

Process IV: Type Exercise Due

25

Tech IV:
POSTER / MAILER Step 9 - final production files due

26

Process IVPACKAGE DESIGN: Step 3 - Digital Roughs Due

27

Tech IV:

TBD

28

Projects IV:

PACKAGE DESIGN:
Step 4 ROUGHS & MOOD BOARDS DUE

-Hand out Ad Campaign Project

Process IV Lab:
TBD

29

30

31

Process IV: Ad Campaign Research / Mood Board
Step 1 Due

Meet with Photographers set Studio times.

1

Tech IV:
PACKAGE DESIGN:
Check off step 5
Digital Strategy

2

Process IV:
PACKAGE DESIGN:
Digital Comp Due
Check off Step 6

Bring physical bottle or package in for review and 8.5"x11" color print outs for mark up.

3

Tech IV:

TBA

5

6

7

Process IV: Package Design:
Photography Studio Times, Final Mock up and props ready for photo shoot

NOTE: Drawing / Sketches Exercise Due to Greg prior to photo shoot.

These are REQUIRED for your photographer.

8

Tech IV:

9

Process IV: Package Design:
Photography Studio Times, Final Mock up and props ready for photo shoot .

NOTE: Drawing / Sketches Exercise Due to Greg prior to photo shoot.

These are REQUIRED for your photographer.

AD CAMPAIGN:
Step 2 Thumbnails

Creative Techniques Ex / Concepts Due (Handed into Greg for Review)

10

Tech IV: Class time used for Projects IV

Projects IV:

PACKAGE DESIGN:
FINAL DUE

Check off Step 7Comp/design and Mock up

Roster Updated:
Using Digital Image from photographer Due on roster

11

Projects IV:

Veterens' Day
HOLIDAY

No Classes

12

13

14

Process IV:

AD CAMPAIGN:
Ward Duft, Creative Director, Magner Sanborn in to review concepts.

15

Tech IV:

TBD

16

Process IV:

AD CAMPAIGN: Step 3

CONCEPT EXERCISE TWO Due

HAND DRAWN Roughs to be completed in class.

(Three Clear Concepts / Roughs will be generated)

17

Tech IV:

TBD

18

Projects IV:

Projects IV: PACKAGE DESIGN: Step 8 Due

8"x10" mounted photographic print from R&R color due, also final package designs linked up to the roster.

AD CAMPAIGN:
Hand Drawn Roughs scanned and put into a PDF.Due: Step 4

Process IV Lab:
Determine the following...
- Stock Photo
- Original Photo
- Original Illus

Using your headlines print out 3 different fonts for the following...

Headlines, Body Text, and claim.

19

20

21

Process IV:

1. Lab Ex Due: In class feedback on chosen roughs
(ie: Font choices, cropping of photos, design elements, copy)

Due: For each ad... Type written...

• Final Headlines
* Final Body Text pointing to benefit to consumer, answering the question "What's in it for me?"
• Final claim/slogan

2. Final Design / Template

3. Hand in Package Design Signoffs

22

Tech IV:

PACKAGE DESIGN: Step 9 Due

AD CAMPAIGN: Digital Strategy Step 5 Due

23

FACULTY WORK DAY

24

HOLIDAY: Thanksgiving

25

HOLIDAY:
Thanksgiving

26

27

28

Process IV:

Work in Lab on Digital Comps

29

Tech IV: TBD

30

Process IV:

AD CAMPAIGN:
Step 6 Comprehensive DIGITAL designs due

1

Tech IV:

- Ad Campaign Production

2

Projects IV:

AD CAMPAIGN:
Final Ad Campaign Project Due on Roster. Hand in mounted Ad Campaign. Sign off step 7

ALL PROJECTS COMPLETED.

Process IV Lab:
TBD

3

4

5

Last Day of Fall Quarter Classes

Process IV: TBD

6

Dead Day

7

Final Exams

AD CAMPAIGN:
FINAL TECH Production Sign off Step 8 & 9 with John Smith in LAB

8

Final Exams

10