Process
First day of classes

Hand out booklets.

Program Educational Philosophy & Expectations

Hand out: Event Branding & Marketing Project.

Homework:
1. Collect all digital files of your best work. This is currently your portfolio.

2. Print out in Black & White (sized to fit 11"x17")

3. Hand into your instructor at the begining of next class.

4. Work on type exercise.

Tech
Course Overview

Exercise PS Smart Objects
Tech
Exercise PS Warp Text

Process
Branding & Marketing Project:

Step 1: Research Due on the server.

Using your research answer the following...

• What event will you be promoting?

• What are some similar events you found?

• What typographic solutions did you find?

• What materials or examples inspired you the most?


Group Review : Chp 12 Advertising

HOMEWORK:

1. Using the handout provided in class, determine the characteristics of typographic award winning work.

2. Using an industry publication or online resource... find one example of each creative technique outlined in the chapter. Place on the server.

3. Work on thumbnails for event marketing project.

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Process
Branding & Marketing project:
Step 2 sign-off: Thumbnails / Concepts Due

- Characteristics of Award Winning Typographic Work

Tech I
Exercise PS Adjustment Layers
Process

-Review Creative Techniques

Exercise Due on server. ie: One example of each creative technique.

-Thumbnails Ver 2.0 Due

Tech
Exercise PS Select and Mask (Refine Edges)

Review: Resolution Basics
Process
Branding & Marketing project:

Step 3 & 4
sign-off: Mood boards and Roughs due.

Process
- Hand out Ad Campaign Project

-Type Exercise
(Note: Along with the logo mark please include the name of the company.)

- Type Exercise Example: Catherine Leslie

- Work in Lab

Tech
Branding & Marketing project:
Step 5 sign-off: Technology Strategy

Exercise PS Color Adjustment
Process
Type Exercise due on server.


Tech
Exercise Ai PS Type on a Line (Logos)
Process
Branding & Marketing project:

Step 6 sign-off: Final Design due.

Print out designs using two 11"x17" sheets (black and white) for review / markup.

  • Poster Design ( 11"x17" )
  • Outdoor Transit or Billboard (research / use local outdoor advertising dimensions)
  • Social Media Event Cover photo ( 852px x 314px )
  • Color Newspaper Ad (2.25" wide x 5.25" high)





Tech
Exercise Ai Shape Builder (Robots)
Process


Ad Campaign Project:
Step 1 sign-off: Research due.

1. Topics Due

2. Visual Analogy Research Exercise Due:

Research and locate a minimum of 5 examples for each of the following techniques...

• Graphic Visual Analogy
• Typographic Visual Analogy
• Photographic Visual Analogy

Place onto the server as instructed for review.



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Branding & Marketing project:
Step 7 sign-off: Design revisions due... Final designs on 11"x17 template provided, printed out in color. BOC.

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Type Ex Revisions due on Server (PDF)
Tech
Branding & Marketing project:
Step 8
sign-off: Final deliverables due.

• Self Assess for both Process & Technology and hand in booklet

Exercise Ai Image Trace (Monsters)
Process
Ad Campaign Project:
Step 2 sign-off: Thumbnails / Concepts due.
Process
Thumbnails Ver. 2.0 Due


Tech
Exercise TBA
Process
Ad Campaign Project:
Step 3 sign-off: Mood boards due.
(We will not do this step)... instead...

Be prepared to present ...
1) your 3 "clear" ideas to the class...

2) Explain the benefit to the consumer and

3) explain the "call to action".
Tech
Exercise Measuring Cutting Pasting
Process
Ad Campaign Project:
Step 4 sign-off: Roughs due.
Tech
Ad Campaign Project:
Step 5 sign-off: Technology strategy due.

Exercise TBA

Process

Ad Campaign Project:
Step 6 sign-off: Final design due.


----

Type Ex Revisions due on Server (PDF)

Tech
Exercise TBA
Process
Meet with Photographers Discuss design, lighting, and sketches

Section AA 9:45am - 10:30am

Section BA - 10:30am - 11:15am

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Process
Ad Campaign Project:
Step 7 sign-off: Final design revisions due.

• Provide the various layouts in a B/W print outs.

• Provide sketch showing lighting

• Provide one industry example of lighting that is similar to what you are trying to accomplish (ie: B/W print out)

Tech
Exercise SEO (Search Engine Optimization)
Process
Photography Studio Times, Final Mock up and props ready for photo shoot

NOTE: Drawing / Sketches Exercise Due to Greg prior to photo shoot.

These are REQUIRED for your photographer.

- Students NOT in the studio, meet in the class...


Type exercise 5 due: Lettering

Tech
Exercise TBA
Process
Photography Studio Times, Final Mock up and props ready for photo shoot

NOTE: Drawing / Sketches Exercise Due to Greg prior to photo shoot.

These are REQUIRED for your photographer.

- Students NOT in the studio, meet in the class...

Type exercise 6 due: Illustrate
using type handout techniques.

Process
Hand out Package Design Project.


Photography Studio Times, Final Mock up and props ready for photo shoot

NOTE: Drawing / Sketches Exercise Due to Greg prior to photo shoot.

These are REQUIRED for your photographer.

- Students NOT in the studio, meet in the class...

Type exercise 7 due: Perspective

Tech
Exercise PS Cast Shadows
Process
Package Design Project:
Step 1 sign-off: Research due.


Please be prepared to...
A. State the product you will be designing for. (Example: Shampoo)

B. State the name of the product. (Example: Dapper Dog)

C. Provide the following research on the server (A minimum of 5 examples for each)...

Folder 1
- Package Design Examples for the product you have chosen (Ex: Dog Shampoo Examples)

Folder 2
- Interactive Examples (Ex: Products other than Dog Shampoo but are interactive)

Folder 3
- Visual Analogy Examples (Ex: Products other than Dog Shampoos that use a Visual Analogy).

Folder 4
- Interactive / Visual Analogy Combination Examples (Ex: Products that use both a visual analogy and is interactive.)

Folder 5
- Usage a materials in package design
(Ex: Cardboard, Glass, Metal, Wood, Etc.)

----

Type Ex Revisions due on Server (PDF)



Tech
Exercise PS Photo Retouching Part 1
Process
Holiday : No Classes : Veterans' Day

 


Process
Package Design Project:
Step 2 sign-off: Thumbnails / Concepts due.

Photos from the photographers will be distributed.
Tech
Exercise PS Photo Retouching Part 2
Process
AAF Industry Event
Digital Rapid Fire

Package Design Project:
Step 3 sign-off: Mood boards

Thumbnails Ver. 2.0 for Package Design

Bring in a "minimum" of three more design concepts.

Meet in lab to review digital moodboards.
Tech
Die lines

Exercise PS Photo Retouching Part 3
Process
Package Design Project:
Step 4 sign-off: Roughs due.

Hand Drawn on Template provided.

Bring in examples of "containers" to be used for your product or printed example of die-lines to be used.
Tech
Field Trip: Sonderen Packaging

8:30am - 10am First Class

11:00am - 12:30pm Second Class

Tours begin promptly, arrive early, comfortable shoes, street parking.

2906 N Crestline St, Spokane, WA

Ad Campaign Project:
Step 8 sign-off: Final deliverables due.

• Self Assess for both Process & Technology and hand in booklet

Package Design Project:
Step 5 sign-off: Technology strategy due.

Turn in books by 4pm.

Faculty Work Day

No classes

Holiday:
Thanksgiving:
No classes
Holiday:
Thanksgiving:
No Classes

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Process

Package Design Project:
Step 6 sign-off: Final design due.

Computer generated.

Tech
Package Design : Build Day

If package build is complete, catch up on any technology exercises (See Pick Up Folder).

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.
Process
Package Design Project:
Step 7 sign-off: Final design due.

We will be sketching out and planning the photograph of your package design. Please bring in any ROUGHS of the actual containers / props you will be using for your final photograph. You will use these items to sketch out various ways to shoot your package design.
Tech
Using lab cameras and lighting. Shoot package designs in lab.

Required shots: single, multiple, multiple with box, single with box.

Catch up on any technology exercises (See Pick Up Folder).

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.
Process
Using lab cameras and lighting. Shoot package designs in lab.



Process
Using lab cameras and lighting. Shoot package designs in lab.
Study Day
No Classes


Process : Final Exams
No class.

Type Ex Revisions due on server and Final Logo Sheet PDF on server and 8.5"x11" color print outs due.

Logo Sheet : Type Exercise 9 : Logo Sheet
Technology : Final Exams
Package Design Project:

Step 8
sign-off: Final Deliverables due.

8"x10" mounted (12"x14" black presentation boards) photographic prints from R&R color due

Note: select one shot from required shots (single, multiple, multiple with box, single with box).

• Self Assess for both Process & Technology and hand in booklet
 
 

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