Which Servers?

We have two sets of server folders and Canvas courses. Please use the 111-1 and 111-2 folders; and the 3768 and 3770 Canvas courses.

Everyone enrolled in BUS123, Business Math - Go to the orientation that overlaps this class!

Introductions:
If we have people out doing the BUS123 orientations, we will wait until Friday for the big overview.

Watch:
Christoph Neimann and 3 Fears of Creatives

Random Resources:
High Resolution: A series of Interviews with thought leaders.

Ultimate Art Collection on the server (Vector Artwork)

TheNounProject.com

Lecture:
Moodboards

Introduce Project:
Restaurant Branding  

Assignment:
Research Branding & Logo Direction (200 images)
Due 1/4 BOC

Assignment:
Read Graphic Design Solutions: pages 240-254.

Check Canvas for the first Discussion...due on Monday!!!

Syllabi

Begin Exercise Editorial Build, overview and homework assignment (due BOC Tues 1/08)

• select online editorial


• library, select 3 layouts, make full-sized xerox copies


• examples


• instructions

lecture: positive attitude

lecture: time management

SUPPLIES
• tracing paper pad
• pencil
• eraser

Orientation; Branding and restaurants

Due BOC:
Branding & Logo Research    

Lecture:
What is branding?
What is design? What is process?What is Visual Identiity?
What is a construct?

What is a visual positioning collage? (pg. 253)

Review In-Class:
Restaurant Branding and the design brief.

Resource:
Types of Restaurants

Art of the Menu

Grits and Grids

Start:
Restaurant Logo Thumbnails (If time allows)

Assign:
Visual positioning Collage (5 Directions)
Due 1/7 - BOC

Branding Step 1: Visual positioning collage (Sample) is due today, for your one concept. Store it in AVA Classes>Dropoff.

Canvas Discussion due

Lecture
Brain science and marketing

The difference between marketing and branding

Introduce Project Component:
Printed Menu

Assignment:
Restaurant Logo Thumbnnails (10 Solid Concepts)
Due 1/11 BOC

Bring 3 full-sized editorial build photo copies and supplies to class (grade)

SUPPLIES
• tracing paper pad
• pencil
• eraser

Exercise Shape Builder and Live Paint, due on dropoff server BOC 1/10. Submit native Ai file and smallest PDF.

Work: 
Restaurant Logo Thumbnails (10 Solid Concepts)

Random Resource:
An interesting article about the power of images.

Assignment:
Step 1: Menu Layout Research (200 Images)
Due 1/16 BOC

Exercise Pen Tool tutorials, due EOC on dropoff server. Submit native Ai files.

Exercise Clipping Masks, due BOC 1/15 on dropoff server (grade). Submit native Ai file.

Branding Step 2:
10 Restaurant Logo Thumbnails for 1-on-1 critique - Due BOC

Canvas Discussion due

Assignment: 
Restaurant Logo Roughs (3) Due 1/16 - BOC

Work: 
•Menu Layout Research
• Restaurant Logo Roughs (3)

1 on 1 Critiques: 
Restaurant Logo Thumbnails (Group 1)

Lecture:
The Gestalt theories and a critique of the Rule of Thirds.

1 on 1 Critiques: 
Restaurant Logo Thumbnails (Group 2)

Random Resources:
A drawing book from 1900 from the Gutenberg project. The Saturday Evening Post from 1920 has amazing lettering and illustration.

Work: 
Restaurant Logo Roughs (3)

Exercise Clipping Masks, due BOC on dropoff server (grade)

Exercise Editorial Build continued

Demo: measuring type and layout

• type ruler, picas & points
• fonts, sizes
• leading
• grid review
• guide layers
• headline
• subheadlines
• body copy
• folios, page numbers
• images

WIC on editorial build, measurements and font specifications, due BOC 1/17

Canvas Discussion due

Menu Step 1: Sign off Restaurant Menu Research - Due BOC

Branding Step 3: Restaurant Logo Roughs of 3 concepts - Due BOC

In-class critiques: 
Restaurant Logo Roughs (Group 2)

Exercise Editorial Build continued

Demo: transferring editorial build measurements to InDesign document

set up job folder for Exercise: Editorial Build

WIC editorial build, due BOC 1/22

Critiques: 
In-class Restaurant Logo Roughs (Group 1)

Work: 
Restaurant Logo Final

Assignment: 
Step 2: Restaurant Menu Thumbnails (5) Due 1/28 - BOC

Exercise Editorial Build due BOC, complete in InDesign, saved on class dropoff server, packaged, with X1a PDF (grade)

Begin Exercise Master Pages, due BOC 1/24

Demo: Master Pages

WIC Exercise Master Pages

Begin Exercise InDesign Importing Images, due BOC 1/24

Demo: Images

• importing images
• image sizing and resolution

Branding Step 6: Final Restaurant Logo - Due BOC

In-class  critique: 
Final logos (Group 1)

Work: 
Restaurant Menu Thumbnails (5)

Exercise Master Pages due BOC, complete in InDesign, saved on class dropoff server, packaged, with X1a PDF (grade)

Begin Exercise Paragraph and Character Styles, due BOC 1/29

Demo: Paragraph and Character Styles

WIC Exercise Paragraph and Character Styles,

Assignment: write technology strategy requirements, paragraph and correct sentence form, in a Word document; submit into dropoff server folder, due BOC 1/27

Canvas Discussion due

In-class  critique: 
Final logos (Group 2)

Lecture: 
Working on a grid system with copy

Intro to 12 column grid system

Steps 3: Signoff (3) menu moodboards links - Due BOC

Assignment:
Step 4: menu roughs
Due 2/4 BOC

Watch Helvetica, the movie

Canvas Discussion due

Branding Step 7:
Restaurant Logo revisions -
Mounted  Due BOC

Look at:
Logo Revisions (All)

Lecture: 
Choosing the right fonts to complement in style

Work: 
Menu Roughs

Assignment: Read
Ch. 13, Interactive and Motion Graphics

Step 4: Signoff
Menu Roughs/Show Moodboards with - Due BOC

In-class critique: 
Menu Roughs - (Group 2)

Technology Strategy Word document due BOC on dropoff server folder

Print Step 5: Technology Strategy

Step 5 Signoffs

WIC

In-class critique: 
Menu Roughs - (Group 1)

Introduce Project:
Restaurant Website 

Assignment: Step 6
Print Menu Final Designs
Due 2/11

Assignment: Step 1 Restaurant Website
Research Due 2/11 BOC

Exercise Photoshop Adjustment Layers, due BOC 2/12

Demo: adjustment layers

• levels
• brightness and contrast
• color balance
• feathering

Canvas Discussion due

Step 1: Sign off
Website Research (200 Images) on Server - Due BOC

Lecture: 
UI/UX, Wireframes, prototypes, site maps and other fun things

Start:
website ideation; thumbnails, concepts, and wireframes.

Assignment: Step 2
Restaurant Website Thumbnail / Wire Frames - Due 2/11 BOC

Random Resources:
A Portrait of New York City Design

Webstock: the gathering in New Zealand

Work:
Menu Design Finals

Step 6:  Signoff
Final Print Menu Designs - Due BOC

In-class critique:
Final Print Menu Designs - All

Work:
Thumbnail /wireframes, leading to roughs.

Assignment: Step 7
Restaurant Print Menu Revisions Due 2/13              

Exercise Photoshop selection tools and masks, due BOC 2/14

Demo: selection tools

• utilizing Photoshop selection tools
• creating selections and/or masks
• working non-destructively

Print Step 7: Sign Off Print Menu Final revisions to print (as files, not printed out.)

Step 2:  Signoff
Restaurant Thumbnail/Wire Frames - Due BOC

Assignment: Step 3
Restaurant Website Roughs Index Page- Due 2/20 BOC

1-on-1 critique:
Restaurant Thumbnails/Wireframes (Group 1)

Exercise Photoshop cropping and sizing images, due BOC 2/19

Demo: cropping and sizing images

• selecting and using the cropping tool
• using the "crop options" dialog box to set pixel dimensions
• setting the correct printing resolution for a 150lpi halftone screen (300ppi)
• cropping the image to match the rough layout

Canvas Discussion due

1-on-1 critique:
Restaurant Thumbnails/Wireframes (Group 2)

Work:
Roughs Index Page

Bootstrap 4

Ex Responsive Layout, due BOC 2/21

Demo: responsive layout

• sections
• containers
• rows
• columns

Begin Exercise Landing Page

Print Step 7: Final files

Step 4: Signoff
Restaurant Website Roughs Index Page - Due BOC

In-class critiques:
Restaurant Website Roughs (3)

Work on coding.

Assignment: Step 6
Restaurant Website FInal Due 3/13              

Bootstrap 4

Begin Exercise Images for Web, due BOC 2/26

Demo: images for web

• figure tag

Begin Exercise: Navigation, due BOC 2/26

Demo: navigation

• hamburger menu
• logo in navigation

WIC Exercise Landing Page, due BOC 2/26

Canvas Discussion due

Introduce Project Advertising Project

Have a look at the media kits for the Inlander and Journal of Business.

Instructions for uploading the restaurant site to sfccdesign.com.

Assignment:
Read Graphic Design Solutions: pages 285-305.

Assignment: Step 1
Advertising Research (200 images)
Due 2/25

Step 1: Sign off
Advertising Research - BOC

Lecture:
Advertising Concepts

Branding and concepts for ad client. Choose your client.

Watched in-class: Storytelling for advertising campaigns by Stephan Mumaw. In Lynda.com

Assignment: Step 2
Thumbnails / Concepts (Minimum 10 Different Concepts)
Due 3/1

Bootstrap 4

Begin Exercise CSS Typography, due BOC 2/28

Demo: web typography

• rems
• h tags
• hexidecimal colors
• Google web fonts
• text alignments
• capitalizations
• leaders for web

Work:
Work on thumbnails and concepts.

Bootstrap 4

WIC Index Page (introduction/history), due BOC 3/05

Canvas Discussion due

Step 2: Signoff Advertisement thumbnails - Due BOC

Group critiques:
Group of 4 critique then Check-in with Art Director after selection of 3 directions for sign off

Assignment: Step 3/4
Mood Boards & 3 Roughs (3)
Due 3/4

Step 3/4: Signoff 3 Advertisment Roughs & Mood board- Due BOC

In-class critiques:
Advertisment 3 Roughs & Moodboard
(Group 2)

Bootstrap 4

WIC Menu Page (appetizers, soups, salads, entrées, desserts, beverages), due BOC 3/07

Web Step : Final files on server.

In-class critiques:
Advertisment 3 Roughs & Moodboard
(Group 1)

Assignment: Step 6
Advertisment Finals
Due 3/11

Bootstrap 4

WIC Contact Info and Hours, due BOC 3/12

Canvas Discussion due

Lecture:
Stuff

Work:
Advertisment Finals

Step 6: Signoff Advertisment Finals - Due BOC

Work:
Advertisment Finals

Ad Step 5: Technology strategy

All classes will watch the Grad Show presentations in Building 24, room 110. Be there at 8:20.

Step 6: Sign off Restaurant Website Final - Due BOC

In-class critiques:
Restaurant Website Final
(Group 1)

What to turn in:

• The Discussions on Canvas
  • Brains and Brands
  • Milton Glaser - To Inform and Delight
  • Studio Tour No. 1
  • Looking at Personas
  • Stephen Gates - The Crazy One podcast
  • Debbie Millman and Simon Sinek
  • AIGA: American Institute of Graphics Artists
  • Studio Tour No. 2
  • Visit the AIGA conference
• The Branding Package-restaurant logo and materials
• The Restaurant Print menu files
• The Restaurant logo/menu display template
• The Restaurant Website-loaded onto sfccdesign.com
• The Advertisement file
• A laser print of the billing for the restaurant ad

Bootstrap 4

Begin Exercise Components, due BOC 3/19

Demo: components

Ad Step 7: Ad revisions

In-class critiques:
Restaurant Website Roughs (Group 2)

Step 7: Sign off Design Revisions Due BOC

Step 7: Sign off
Final Advertisment Revisions Mounted - Due

This is the "Final". Turn in work, remotely or in person.

Ad Step 8: Final deliverable