NO CLASSES

NO CLASSES

Process IV

First day of classes

Hand out booklets.

Program Educational Philosophy & Expectations

Internships

Hand out: Event Branding & Marketing Project.

Homework:
1. Collect all digital files of your best work. This is currently your portfolio.

2. Place each project, sized to fit on a 11"x17"

3. Print out in Black & White.

4. Hand into your instructor at the begining of next class.

5. Work on type exercise.

Process IV

Chp. 12 Questions & Answers : Group Work / Review


Branding & Marketing Project:

Step 1: Research Due BOC
on the server. Minimum of 200 images provided.

Please create "folders" to separate themes, concepts, genres, typography, creative techniques or others.

Place your top 10 concepts, typography or creative techniques (that you found most inspirational) into one folder. You will use this when presenting.

When presenting answer the following...

• What event will you be promoting?

• What are some similar events you found?

• What typographic solutions did you find?

• What materials or examples inspired you the most?


WIC Developing Concepts / Thumbnails




HOMEWORK:

1. Using the handout provided in class, determine the characteristics of typographic award winning work.

2. Work on thumbnails for event marketing project.

Tech IV

Exercise Ai Warp Text

Process IV


In Class Exercise:
- Characteristics of Award Winning Typographic Work

Branding & Marketing project:
Step 2 sign-off:
Thumbnails / Ten Concepts Due BOC



Homework:
A) Using an industry publication (Communication Arts, Type Directors Club Annual, Art Directors Club Annual)... find (scan or photograph) one example of each creative technique outlined in the chapter. Create folders for each technique and place on the server.

B) Using the handout provided... Draw / create one concept for each creative technique for the Event Branding and Marketing project.

Tech IV

Exercise PS Adjustment Layers

Process IV

-Review Creative Techniques


Exercise Due on server. ie: One example of each creative technique.

-Thumbnails Ver 2.0 Due (ie: creative techniques handout)

Step 3 sign-off: Mood boards due.

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Process IV

Branding & Marketing project:

Step 4
sign-off: Roughs due.

Tech IV


Branding & Marketing project:
Step 5 sign-off: Technology Strategy

Exercise PS Select and Mask (Refine Edges)

Review: Resolution Basics

Process IV

- Hand out Ad Campaign Project

- WIC on General Research of Topics

Tech IV

WIC

Process IV


- WIC on Research and Concept Development / Thumbnails

Process IV

Branding & Marketing project:

Step 6 sign-off: Final Design due.

Print out designs using two 11"x17" sheets (black and white) for review / markup.

  • Poster Design ( 11"x17" )
  • Billboard (research / use local outdoor advertising dimensions)
  • Social Media Event Cover photo ( 852px x 314px )
  • Color Newspaper Ad (2.25" wide x 5.25" high)


Tech IV

Exercise PS Color Adjustment

Process IV



Branding & Marketing project:
Step 7 sign-off: Design revisions due... Final designs on 11"x17 template provided, printed out in color. BOC.

Tech IV

Branding & Marketing project:
Step 8
sign-off: Final deliverables due.

• Self Assess for both Process & Technology and hand in booklet

Process IV


Ad Campaign Project:
Step 1 sign-off: Research due BOC.

1. Topics Due

2. Visual Analogy Research Exercise Due:

Research and locate a minimum of 5 advertising examples for each of the following techniques...

• Graphic Visual Analogy
• Typographic Visual Analogy
• Photographic Visual Analogy

Place onto the server and include 200 images of "general research" for the topic chosen for review.
Organize research into specific topics of your choice (ie: color, humor, typography, exaggeration, etc.) and also provide one folder with 10 of your most inspiring advertisements / creative techniques.



Process IV


Step 2 : Thumbnails / 10 Concepts due BOC.

Work in groups to determine top 3 concepts.

Tech IV


Exercise PS Shadows and Reflections

Process IV

Campus Development Day-No Class

Tech IV

Using lab cameras and lighting.

Camera Lighting Chart

Flash in the Lab Tips

Studio Time
photograph Ad Campaign Project in lab.

Signup sheet for scheduled photo shoot times.

Exercise Ai Shape Builder (Robots)

Process IV



Step 2 sign-off:

Thumbnails / Version 2 : Concepts due BOC.

Group Work : Determination of Clear Concepts

GD Club Speakers @ 10am



Process IV

Ad Campaign Project:
Step 3 sign-off: Concept Presentations instead of Mood boards due BOC.


Using the document camera be prepared to present:

1) State the social cause you are informing, persuading, promoting or motivating people about.

2) Present your 3 "clear" ideas to the class...

3) Explain the "call to action".



At 10:15am and 12:15pm Greg will meet with specific students on Academic Consulting.




Tech IV

Signup sheet for scheduled photo shoot times.

Exercise Ai Image Trace (Monsters)

Process IV

WIC on Final Designs.


Tech IV

WIC

Ad Campaign Project:
Step 5 sign-off: Technology strategy due.

Please write a brief summary (word doc) of your technology plans for the Ad Campaign project are, and any specific help you need. Submit to Dropoff folder "Ad Campaign Technology Strategy".

Studio Time
photograph Ad Campaign designs in lab.

Process IV


Ad Campaign Project:
Step 4 sign-off: Roughs due BOC

Roughs can be a combination of hand drawn sketches and vector art:

  • in proportion to final ads
  • indicate three different magazine ads
  • indicate type choice
  • indicating usage of color and value 
  • include a claim
  • include a logo
  • are as close to the final design as possible


    • Provide one industry example of lighting that is similar to what you are trying to accomplish (ie: Digital File PDF/JPEG)

 

 

Process IV

Ad Campaign Project:
Step 6 sign-off: Final design due.

Place design components onto the template provided for review.

Tech IV

Studio Time
photograph Ad Campaign Project in lab.

Signup sheet for scheduled photo shoot times.

Exercise Measuring, Cutting, Pasting

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Process IV

Studio Time
photograph Ad Campaign Project in lab.

Signup sheet for scheduled photo shoot times provided by Tech Instructor.



Tech IV

Exercise PS Photo Retouching Part 1

Process IV

WIC on Final Ad Campaign Project.


Process IV



Ad Campaign Project:
Step 7 sign-off: Final design revisions due printed out on the template provided.

Hand in original...
- Thumbnails
- Mind maps
to show process

In class:
Package Design Research Exercise

Homework:
Read Chapter 15 Package Design : Graphic Design Solutions
Be prepared for quiz next class

Tech IV

Exercise PS Photo Retouching Part 2

Ad Campaign Project:
Step 8 sign-off: Final deliverables due.

• Self Assess for both Process & Technology and hand in booklet

Process IV

Hand out Package Design Project.

WIC on research.

Tech 1

Field Trip Sonderen Packaging

Process IV

Holiday-Veteran's Day
No Classes

Process IV

Package Design Project:
Step 1 sign-off: Research due BOC.


Please be prepared to...
A. State the product you will be designing for. (Example: Shampoo)

B. State the name of the product. (Example: Dapper Dog)

C. Provide the following research on the server (A minimum of 5 examples for each)...

Folder 1
- Package Design Examples for the product you have chosen (Ex: Dog Shampoo Examples)

Folder 2
- Interactive Examples (Ex: Products other than Dog Shampoo but are interactive)

Folder 3
- Visual Analogy Examples (Ex: Products other than Dog Shampoos that use a Visual Analogy).

Folder 4
- Interactive / Visual Analogy Combination Examples (Ex: Products that use both a visual analogy and is interactive.)

Folder 5
- Usage a materials in package design
(Ex: Cardboard, Glass, Metal, Wood, Etc.)

----



Tech IV




Exercise PS Photo Retouching Part 3

Process 1

Package Design Project:
Step 2 sign-off: Thumbnails / 10 concepts due BOC.


Tech IV

WIC

Process IV

Bring in a "minimum" of three more design concepts BOC

Package Design Project:
Step 3 sign-off: Mood boards BOC

Review digital moodboards.

Process IV

Package Design Project:
Step 4 sign-off: Hand drawn roughs due BOC.

Hand Drawn on Template provided.

Bring in examples of "containers" to be used for your product or printed example of die-lines to be used.

Tech IV


Package Design Project:
Step 5 sign-off: Technology strategy due.

Process IV

Faculty Work Day-No Classes : CBE Lab Open

Tech IV

Holiday-Thanksgiving-No Class

Tech IV

Holiday-Thanksgiving-No Class

Process IV


WIC on final package design.

Tech IV

Package Design Build Day

If package build is complete, catch up on any technology exercises (See Pick Up Folder).

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.

Process IV

WIC on final package design.

Tech IV

Using lab cameras and lighting. Shoot package designs in lab.

Required shots: single, multiple, multiple with box, single with box.

Catch up on any technology exercises (See Pick Up Folder).

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.

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Process IV


Package Design Project:
Step 6 sign-off: Final design due BOC.

Flat Art / Dielines / Computer generated.

Process 1

Package Design Project:
Step 7 sign-off: Final design due BOC.

We will be sketching out and planning the photograph of your package design. Please bring in any ROUGHS of the actual containers / props you will be using for your final photograph. You will use these items to sketch out various ways to shoot your package design.

Tech 1

Using lab cameras and lighting. Shoot package designs in lab.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times.

Required shots: single, multiple, multiple with box, single with box.

Catch up on any technology exercises (See Pick Up Folder).

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.

Process 1

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times provided by tech instructor.

Students not working on photo shoot work on refining your package design.

Tech 1

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times provided by tech instructor.

Students not working on photo shoot work on refining your package design.


Process 1

Using lab cameras and lighting. Shoot package designs in lab.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times provided by tech instructor.

Students not working on photo shoot work on refining your package design.

Study Day-No Class

Self Paced course assignments due.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times.

Students not working on photo shoot work on refining your package design.


Final Exams

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times.

Final Exams


Print 8" x 10" photographic print from R&R Color (if you have not already done so). Mount on 12" x 14" black presentation board.

Package Design Project:
Step 8 sign-off: Final Deliverables due.

8" x 10" mounted (12" x 14" black presentation boards) photographic prints from R&R Color due

Note: select one shot from required shots (single, multiple, multiple with box, single with box).

• Self Assess for both Process & Technology and hand in booklet
Faculty Work Day-No Class

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