Holiday
New Years Day

 

Process
First Day of Class

Which Servers?

We have two sets of server folders and Canvas courses. Please use the 111-1 and 111-2 folders; and the 3768 and 3770 Canvas courses.

Everyone enrolled in BUS123, Business Math - Go to the orientation that overlaps this class!

Introductions:
If we have people out doing the BUS123 orientations, we will wait until Friday for the big overview.

BUS123 folks can catch up outside class.:

Watch:
Christoph Neimann and 3 Fears of Creatives

Random Resources:
High Resolution: A series of Interviews with thought leaders.

Ultimate Art Collection on the server (Vector Artwork)

TheNounProject.com

Lecture:
Moodboards

Introduce Project:
Restaurant Branding  

Assignment:
Research Branding & Logo Direction (200 images)
Due 1/4 BOC

Assignment:
Read Graphic Design Solutions: pages 240-254.

Check Canvas for the first Discussion...due on Monday!!!

Technology II
First Day of Class

Syllabi

Begin Exercise Editorial Build, overview and homework assignment (due BOC Tues 1/08)

  • select online editorial

  • library, select 3 layouts, make full-sized xerox copies

  • examples

  • instructions

lecture: positive attitude

lecture: time management

    SUPPLIES
  • tracing paper pad
  • pencil
  • eraser
Process

Orientation; Branding and restaurants

Due BOC:
Branding & Logo Research    

Lecture:
What is branding?
What is design? What is process?What is Visual Identiity?
What is a construct?

What is a visual positioning collage? (pg. 253)

Review In-Class:
Restaurant Branding and the design brief.

Resource:
Types of Restaurants

Art of the Menu

Grits and Grids

Start:
Restaurant Logo Thumbnails (If time allows)

Assign:
Visual positioning Collage (10 Concept Directions) This will be inspiration for your 10 thumbnails
Due 1/7 - BOC

                                                         

Process

Branding Step 1: Visual positioning collage (Sample) is due today. Store ad PDF in AVA Classes>Dropoff.

Canvas Discussion due

Lecture
Logo Trends

Watch
Logo Trend Report 18-19
with Bill Gardner

Introduce Project Component:
Printed Menu

Assignment:
Restaurant Logo Thumbnnails (10 Solid Concepts)
Due 1/11 BOC

 

Technology II

Bring 3 full-sized editorial build photo copies and supplies to class (grade)

    SUPPLIES
  • tracing paper pad
  • pencil
  • eraser

Exercise Shape Builder and Live Paint, due on dropoff server BOC 1/10. Submit native Ai file and smallest PDF.

Process

Work: 
Restaurant Logo Thumbnails (10 Solid Concepts)

Random Resource:
An interesting article about the power of images.

Assignment:
Step 1: Menu Layout Research (200 Images)
Due 1/16 BOC

Technology II

Exercise Pen Tool tutorials, due EOC on dropoff server. Submit native Ai files.

Exercise Clipping Masks, due BOC 1/15 on dropoff server (grade). Submit native Ai file.

Process

Branding Step 2:
10 Restaurant Logo Thumbnails for 1-on-1 critique - Due BOC

Canvas Discussion due

Assignment: 
Restaurant Logo Roughs (3) Due 1/16 - BOC

Work: 
•Menu Layout Research
• Restaurant Logo Roughs (3)

1 on 1 Critiques: 
Restaurant Logo Thumbnails (Group 1)

                                                         

Technology II

Exercise Clipping Masks, due BOC on dropoff server (grade)

Exercise Editorial Build continued

Demo: measuring type and layout

  • type ruler, picas & points
  • fonts, sizes
  • leading
  • grid review
  • guide layers
  • headline
  • subheadlines
  • body copy
  • folios, page numbers
  • images

WIC on editorial build, measurements and font specifications, due BOC 1/17

Process

Canvas Discussion due

Menu Step 1: Sign off Restaurant Menu Research - Due BOC

Branding Step 3: Restaurant Logo Roughs of 3 concepts - Due BOC

In-class critiques: 
Restaurant Logo Roughs (Group 2)

Technology II

Exercise Editorial Build continued

Demo: transferring editorial build measurements to InDesign document

set up job folder for Exercise: Editorial Build

WIC editorial build, due BOC 1/22

Process

Critiques: 
In-class Restaurant Logo Roughs (Group 1)

Work: 
Restaurant Logo Final

Assignment: 
Step 2: Restaurant Menu Thumbnails (5) Due 1/28 - BOC

                                                         

                                                         

Holiday
Martin Luther King Jr. Day
Technology II

Exercise Editorial Build due BOC, complete in InDesign, saved on class dropoff server, packaged, with X1a PDF (grade)

Begin Exercise Master Pages, due BOC 1/24

Demo: Master Pages

WIC Exercise Master Pages

Begin Exercise InDesign Importing Images, due BOC 1/24

Demo: Images

  • importing images
  • image sizing and resolution
Process

Branding Step 6: Final Restaurant Logo - Due BOC

In-class  critique: 
Final logos (Group 1)

Work: 
Restaurant Menu Thumbnails (5)

Technology II

Exercise Master Pages due BOC, complete in InDesign, saved on class dropoff server, packaged, with X1a PDF (grade)

Begin Exercise Paragraph and Character Styles, due BOC 1/29

Demo: Paragraph and Character Styles

WIC Exercise Paragraph and Character Styles,

Assignment: write technology strategy requirements, paragraph and correct sentence form, in a Word document; submit into dropoff server folder, due BOC 1/27

Process

Canvas Discussion due

In-class  critique: 
Final logos (Group 2)

Lecture: 
Working on a grid system with copy

Intro to 12 column grid system

                                                         

Process

Steps 2: Sign off (5) menu thumbnails - Due BOC

Group critiques: 
Restaurant Menu Thumbnails in groups, critique and check in with art director on selections by end of the class

Assignment:
Moodboards From 3 selected thumbnails send links from GoMoodboards.com
Due 1/30 BOC

Technology II

Exercise Paragraph and Character Styles, due BOC, complete in InDesign, saved on class dropoff server, packaged, with X1a PDF (grade)

Technology Strategy Word document due BOC on dropoff server folder

Branding Step 4: Technology Stategy signoff

Process

Steps 3: Signoff (3) menu moodboards links - Due BOC

Assignment:
Step 4: menu roughs
Due 2/4 BOC

Watch Helvetica, the movie

Technology II

Begin Exercise InDesign Type, due BOC 2/05

Demo: Type

  • threading type boxes
  • type wrap
  • initial caps
  • adding rules
  • tabs
  • indents
  • leader lines
  • interactive hyperlinks

Assignment: write technology strategy requirements, paragraph and correct sentence form, in a Word document; submit into dropoff server folder, due BOC 2/05

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Process

Canvas Discussion due

Branding Step 7:
Restaurant Logo revisions -
Mounted  Due BOC

Look at:
Logo Revisions (All)

Lecture: 
6 Key Components
of Web Design

Work: 
Menu Roughs

Assignment: Read
Ch. 13, Interactive and Motion Graphics

Process

Step 4: Signoff
Menu Roughs/Show Moodboards with - Due BOC

In-class critique: 
Menu Roughs - (Group 2)

Technology II

Technology Strategy Word document due BOC on dropoff server folder

Print Step 5: Technology Strategy

Step 5 Signoffs

WIC

Process

In-class critique: 
Menu Roughs - (Group 1)

Introduce Project:
Restaurant Website 

Assignment: Step 6
Print Menu Final Designs
Due 2/11

Assignment: Step 1 Restaurant Website
Research Due 2/11 BOC

Technology II

Exercise Photoshop Adjustment Layers, due BOC 2/12

Demo: adjustment layers

  • levels
  • brightness and contrast
  • color balance
  • feathering

Process

Canvas Discussion due

Step 1: Sign off
Website Research (200 Images) on Server - Due BOC

Lecture: 
UI/UX, Wireframes, prototypes, site maps and other fun things

Start:
website ideation; thumbnails, concepts, and wireframes.

Assignment: Step 2
Restaurant Website Thumbnail / Wire Frames - Due 2/11 BOC

Random Resources:
A Portrait of New York City Design

Webstock: the gathering in New Zealand

Work:
Menu Design Finals

Process

Step 6:  Signoff
Final Print Menu Designs - Due BOC

In-class critique:
Final Print Menu Designs - All

Work:
Thumbnail /wireframes, leading to roughs.

Assignment: Step 7
Restaurant Print Menu Revisions Due 2/13              

Technology II

Exercise Photoshop selection tools and masks, due BOC 2/14

Demo: selection tools

  • utilizing Photoshop selection tools
  • creating selections and/or masks
  • working non-destructively

Process

Print Step 7: Sign Off Print Menu Final revisions to print (as files, not printed out.)

Step 2:  Signoff
Restaurant Thumbnail/Wire Frames - Due BOC

Assignment: Step 3
Restaurant Website Roughs Index Page- Due 2/20 BOC

1-on-1 critique:
Restaurant Thumbnails/Wireframes (Group 1)

Technology II

Exercise Photoshop cropping and sizing images, due BOC 2/19

Demo: cropping and sizing images

  • selecting and using the cropping tool
  • using the "crop options" dialog box to set pixel dimensions
  • setting the correct printing resolution for a 150lpi halftone screen (300ppi)
  • cropping the image to match the rough layout

Process

Canvas Discussion due

1-on-1 critique:
Restaurant Thumbnails/Wireframes (Group 2)

Work:
Roughs Index Page

Presidents Day

 

Technology II

Bootstrap 4

Ex Responsive Layout, due BOC 2/21

Demo: responsive layout

  • sections
  • containers
  • rows
  • columns

Begin Exercise Landing Page

Print Step 7: Final files

Process

Step 4: Signoff
Restaurant Website Roughs Index Page - Due BOC

In-class critiques:
Restaurant Website Roughs (3)

Work on coding.

Assignment: Step 6
Restaurant Website FInal Due 3/13              

Technology II

Bootstrap 4

Begin Exercise Images for Web, due BOC 2/26

Demo: images for web

  • figure tag

Begin Exercise: Navigation, due BOC 2/26

Demo: navigation

  • hamburger menu
  • logo in navigation

WIC Exercise Landing Page, due BOC 2/26

Process

Step 1: Sign off
Advertising Research - BOC

Lecture:
Advertising Concepts

Branding and concepts for ad client. Choose your client.

Watched in-class: Storytelling for advertising campaigns by Stephan Mumaw. In Lynda.com

Assignment: Step 2
Thumbnails / Concepts (Minimum 10 Different Concepts)
Due 3/1

Technology II

Bootstrap 4

Begin Exercise CSS Typography, due BOC 2/28

Demo: web typography

  • rems
  • h tags
  • hexidecimal colors
  • Google web fonts
  • text alignments
  • capitalizations
  • leaders for web

Process

Work:
Work on thumbnails and concepts.

Technology II

Bootstrap 4

WIC Index Page (introduction/history), due BOC 3/05

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Process

Canvas Discussion due

Step 2: Signoff Advertisement thumbnails - Due BOC

Group critiques:
Group of 4 critique then Check-in with Art Director after selection of 3 directions for sign off

Assignment: Step 3/4
Mood Boards & 3 Roughs (3)
Due 3/4

Process

Step 3/4: Signoff 3 Advertisment Roughs & Mood board- Due BOC

In-class critiques:
Advertisment 3 Roughs & Moodboard
(Group 2)

Technology II

Bootstrap 4

WIC Menu Page (appetizers, soups, salads, entrées, desserts, beverages), due BOC 3/07

Web Step : Final files on server.

Process

In-class critiques:
Advertisment 3 Roughs & Moodboard
(Group 1)

Assignment: Step 6
Advertisment Finals
Due 3/11

Technology II

Bootstrap 4

WIC Contact Info and Hours, due BOC 3/12

Process

Canvas Discussion due

Lecture:
Stuff

Work:
Advertisment Finals

Process

Step 6: Signoff Advertisment Finals - Due BOC

Work:
Advertisment Finals

Technology II

Ad Step 5: Technology strategy

All classes will watch the Grad Show presentations in Building 24, room 110. Be there at 8:20.

Process

Step 6: Sign off Restaurant Website Final - Due BOC

In-class critiques:
Restaurant Website Final
(Group 1)

What to turn in:

  • The Discussions on Canvas
    • Brains and Brands
    • Milton Glaser - To Inform and Delight
    • Studio Tour No. 1
    • Looking at Personas
    • Stephen Gates - The Crazy One podcast
    • Debbie Millman and Simon Sinek
    • AIGA: American Institute of Graphics Artists
    • Studio Tour No. 2
    • Visit the AIGA conference
  • The Branding Package-restaurant logo and materials
  • The Restaurant Print menu files
  • The Restaurant logo/menu display template
  • The Restaurant Website-loaded onto sfccdesign.com
  • The Advertisement file
  • A laser print of the billing for the restaurant ad

Technology II

Bootstrap 4

Begin Exercise Components, due BOC 3/19

Demo: components

Process

Ad Step 7: Ad revisions

In-class critiques:
Restaurant Website Roughs (Group 2)

Study Day

 

Technology II

Step 7: Sign off Design Revisions Due BOC

Finals

Step 7: Sign off
Final Advertisment Revisions Mounted - Due

This is the "Final". Turn in work, remotely or in person.

 

Technology II

Ad Step 8: Final deliverable

Faculty Work Day

 

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