Faculty Work Day

Faculty Work Day

Process IV

First day of classes

Hand out booklets.

Program Educational Philosophy & Expectations

Internships

Hand out: Event Branding & Marketing Project.

Award winning work in-class exercise.

Homework:

1. Read over 1st Project.

2. Read over Portfolio Exercise

a) Collect all digital files of your best work. This is currently your portfolio.

b) Place each project, sized to fit on a 11"x17"

c) Print out in Black & White.

d) Hand into your instructor at the begining of next class.

Process IV

Chp. 12 Questions & Answers : Group Work / Review


Branding & Marketing Project:

Step 1: Research Due BOC
on the server. Minimum of 200 images provided.

Please create "folders" to separate themes, concepts, genres, typography, creative techniques or others.

Place your top 10 concepts, typography or creative techniques (that you found most inspirational) into one folder. You will use this when presenting.

When presenting answer the following...

• What event will you be promoting?

• What are some similar events you found?

• What typographic solutions did you find?

• What materials or examples inspired you the most?


WIC Developing Mind maps / Concepts / Thumbnails




HOMEWORK:


Work on thumbnails for event marketing project.

Research Ex:
A) Using an industry publication (Communication Arts, Type Directors Club Annual, Art Directors Club Annual)... find (screen capture, scan or photograph) one example of each creative technique outlined in the chapter. Create folders for each technique and place on the server.



Tech IV

Exercise 02 Ai Warp Text

Process IV


Review Chp. 12
and
Review Creative Technique Research

Branding & Marketing project:
Step 2 sign-off:
Thumbnails / Ten Concepts Due BOC

In Class Ex:

Using the handout provided... Draw / create one concept for each creative technique for the Event Branding and Marketing project.



Tech IV

Exercise 03 PS Adjustment Layers

Process IV


-Thumbnails Ver 2.0 Due (ie: creative techniques handout)

Step 3 sign-off: Mood boards due.
Use "go mood boards"

GDS Club Meeting @ 10am

top of page

Process IV

Branding & Marketing project:

Step 4
sign-off: Roughs due.

Tech IV


Branding & Marketing project:
Step 5 sign-off: Technology Strategy

Exercise 04 PS Select and Mask (Refine Edges)

Review: Resolution Basics

Tech IV

Exercise 05 PS Making Selections

Process IV

- Conceptual Image Exercise Due

- WIC on Research and Concept Development / Thumbnails

Process IV

Branding & Marketing project:

Step 6 sign-off: Final Design due.

Print out designs using two 11"x17" sheets (full color) for review / markup.

  • Poster Design ( 11"x17" )
  • Billboard (research / use local outdoor advertising dimensions)
  • Social Media Event Cover photo (1200px wide x 628 px high)
  • Color Newspaper Ad (2.25" wide x 5.25" high)


Tech IV

Exercise 06 PS Local Pixel Editing and Retouching

Process IV



Branding & Marketing project:
Step 7 sign-off: Design revisions due... Final designs on 11"x17 template provided, printed out in color.

Tech IV

Branding & Marketing project:
Step 8
sign-off: Final deliverables due.

• Self Assess for both Process & Technology and hand in booklet

Introduce Exercise 07 InDesign PDF Portfolio

Process IV


Ad Campaign Project:
Step 1 sign-off: Research due BOC.

1. Topics Due

2. Visual Analogy Research Exercise Due:

Research and locate a minimum of 5 advertising examples for each of the following techniques...

• Graphic Visual Analogy
• Typographic Visual Analogy
• Photographic Visual Analogy

Place onto the server and include 200 images of "general research" for the topic chosen for review.
Organize research into specific topics of your choice (ie: color, humor, typography, exaggeration, etc.) and also provide one folder with 10 of your most inspiring advertisements / creative techniques.



Process IV


Step 2 : Thumbnails / 10 Concepts due BOC.

Work in groups to determine top 3 concepts.

Tech IV


Exercise 08 PS Shadows and Reflections

Step 1: Research due BOC, InDesign PDF Portfolio

Process IV

Tech IV

Exercise 09 Using lab cameras and lighting.

Camera Lighting Chart

Flash in the Lab Tips

Studio Time
photograph Ad Campaign Project in lab.

Signup sheet for scheduled photo shoot times.

Exercise 10 Ai Shape Builder (Robots)

Process IV



Step 2 sign-off:

Thumbnails / Version 2 : Concepts due BOC.

Group Work : Determination of Clear Concepts

GD Club Speakers @ 10am



Process IV

Ad Campaign Project:
Step 3 sign-off: Concept Presentations instead of Mood boards due BOC.


Using the document camera be prepared to present:

1) State the social cause you are informing, persuading, promoting or motivating people about.

2) Present your 3 "clear" ideas to the class...

3) Explain the "call to action".



At 10:15am and 12:15pm Greg will meet with specific students on Academic Consulting.




Tech IV

Campus Development Day-No Class

Signup sheet for scheduled photo shoot times.

Exercise 11 Ai Image Trace (Monsters)

Process IV

WIC on Final Designs.


Tech IV

Exercise 12 PS Layers and Layer Masks

Ad Campaign Project:
Step 5 sign-off: Technology strategy due.

Please write a brief summary (word doc) of your technology plans for the Ad Campaign project are, and any specific help you need. Submit to Dropoff folder "Ad Campaign Technology Strategy".

Studio Time
photograph Ad Campaign designs in lab.

Step 2: Thumbnails/Concepts due BOC, InDesign PDF Portfolio

Process IV


Ad Campaign Project:
Step 4 sign-off: Roughs due BOC

Roughs can be a combination of hand drawn sketches and vector art:

  • in proportion to final ads
  • indicate three different magazine ads
  • indicate type choice
  • indicating usage of color and value 
  • include a claim
  • include a logo
  • are as close to the final design as possible


    • Provide one industry example of lighting that is similar to what you are trying to accomplish (ie: Digital File PDF/JPEG)

 

 

Process IV

Ad Campaign Project:
Step 6 sign-off: Final design due.

Place design components onto the template provided for review.

Tech IV

Studio Time
photograph Ad Campaign Project in lab.

Signup sheet for scheduled photo shoot times.

Exercise 13 Measuring, Cutting, Pasting

Step 3: 3 Mood Boards due BOC, InDesign PDF Portfolio

Process IV

Studio Time
photograph Ad Campaign Project in lab.

Signup sheet for scheduled photo shoot times provided by Tech Instructor.



top of page

Tech IV

Exercise 14 PS Photo Retouching Part 1

Step 4: 3 Roughs due BOC, InDesign PDF Portfolio

Process IV

WIC on Final Ad Campaign Project.


Process IV



Ad Campaign Project:
Step 7 sign-off: Final design revisions due printed out on the template provided.

Hand out Package Design Project.

WIC on research.

Homework:

Read Chapter 15 Package Design : Graphic Design Solutions
Be prepared for quiz next class

Tech IV

Exercise 15 PS Photo Retouching Part 2

Ad Campaign Project:
Step 8 sign-off: Final deliverables due.

• Self Assess for both Process & Technology and hand in booklet

Step 5: Technology Strategy due BOC, InDesign PDF Portfolio

Process IV

Package Design Project:
Step 1 sign-off: Research due BOC.


Please be prepared to...
A. State the product you will be designing for. (Example: Shampoo)

B. State the name of the product. (Example: Dapper Dog)

C. Provide the following research on the server (A minimum of 5 examples for each)...

Folder 1
- Package Design Examples for the product you have chosen (Ex: Dog Shampoo Examples)

Folder 2
- Interactive Examples (Ex: Products other than Dog Shampoo but are interactive)

Folder 3
- Visual Analogy Examples (Ex: Products other than Dog Shampoos that use a Visual Analogy).

Folder 4
- Interactive / Visual Analogy Combination Examples (Ex: Products that use both a visual analogy and is interactive.)

Folder 5
- Usage a materials in package design
(Ex: Cardboard, Glass, Metal, Wood, Etc.)

----

Tech 1

Field Trip Sonderen Packaging

Process IV

Holiday-Veteran's Day
No Classes

Process IV

Holiday : Veterans Day
No Classes









Tech IV




Exercise 16 PS Channels

Step 6: Final Design due BOC, InDesign PDF Portfolio

Process 1

Package Design Project:
Step 2 sign-off: Thumbnails / 10 concepts due BOC.


Tech IV

Exercise 17 PS Skillshare Adding Textures

Step 7: Revised Final Design due BOC, InDesign PDF Portfolio

Process IV

Bring in a "minimum" of three more design concepts BOC

Package Design Project:
Step 3 sign-off: Mood boards BOC

Review digital moodboards.

Process IV

Package Design Project:
Step 4 sign-off:

Present roughs due BOC.



Bring in examples of "containers" to be used for your product or printed example of die-lines to be used.

Tech IV


Package Design Project:
Step 5 sign-off: Technology strategy due.

Exercise 18 PS Reflections

Step 8: Deliverables due BOC, InDesign PDF Portfolio

Process IV

Faculty Work Day-No Classes : CBE Lab Open

Tech IV

Holiday-Thanksgiving-No Class

Tech IV

Holiday-Thanksgiving-No Class

Process IV


WIC on final package design.

Tech IV

Package Design Build Day

If package build is complete, catch up on any technology exercises (See Pick Up Folder).

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.

dieline
barcode
distilled spirits
nutrition label

Process IV

WIC on final package design.

Tech IV

Using lab cameras and lighting. Shoot package designs in lab.

Required shots: single, multiple, multiple with box, single with box.

Demo and Exercise - safe cutting techniques and use of rubber cement.

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.

Process IV


Package Design Project:
Step 6 sign-off: Final design due BOC.

Flat Art / Dielines / Computer generated labels and package designs.

Black & White print outs (sized to fit) 11"x17" paper.

top of page

Process 1

Package Design Project:
Step 7 sign-off: Final design due for those who are ready.

Note: This step will be FLAT art again. B/W print outs and proofs on the computer screen. Once approved you will move to the FINAL full color "mock up" for the photo shoot.

We will be sketching out and planning the photograph of your package design.

Please bring in any ROUGHS of the actual containers / props you will be using for your final photograph.

You will use these items to sketch out various ways to shoot your package design.

Tech 1

Using lab cameras and lighting. Shoot package designs in lab.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times.

Required shots: single, multiple, multiple with box, single with box.

Catch up on any technology exercises (See Pick Up Folder).

Note: As outlined on the syllabus... all exercises need to be complete to receive a final grade.

Process 1

Package Design Project:
Step 7 sign-off: Final design due for those that needed more time.

Note: This step will be FLAT art again. B/W print outs and proofs on the computer screen. Once approved you will move to the FINAL full color "mock up" for the photo shoot.

We will be sketching out and planning the photograph of your package design.

Please bring in any ROUGHS of the actual containers / props you will be using for your final photograph.

You will use these items to sketch out various ways to shoot your package design.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times provided by tech instructor.

Students not working on photo shoot work on refining your package design.

Tech 1

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times provided by tech instructor.

Students not working on photo shoot work on refining your package design.


Process 1

Using lab cameras and lighting. Shoot package designs in lab.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times provided by tech instructor.

Students not working on photo shoot work on refining your package design.

Study Day-No Class

Self Paced course assignments due.

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times.

Students not working on photo shoot work on refining your package design.


Final Exams

Studio Time
photograph package designs in lab.

Signup sheet for scheduled photo shoot times.

Final Exams


NO CLASS
Finalize Package Design Project for Step 8 Sign-off

Package Design Project:
Step 8 sign-off: Final Deliverables due.

8" x 10" mounted (12" x 14" black presentation boards) photographic prints from R&R Color due

Note: select one shot from required shots (single, multiple, multiple with box, single with box).

• Self Assess for both Process & Technology and hand in booklet
Faculty Work Day-No Class
Faculty Work Day-No Class

top of page