GRDSN 111: Design Process II
Course Syllabus

Instructor: Doug Crabtree

Phone:509-533-3717
Office: Applied Visual Arts- Bldg. 19, Rm. 218e
Mailing Address: MS 3190
3410 W Fort George Wright Dr
Spokane, WA 99224-5288
Email: doug.crabtree@sfcc.spokane.edu

 

Prerequisites:

GRDSN 101 or permission of instructor.

Course Description:

This course expands on the fundamentals of design, visual communication and conceptualization introduced in GRDSN 101. Students demonstrate skills at a higher level of performance. In addition to typography, color and composition, students are engaged in problem solving and critical thinking activities in order to solve fundamental design problems. Students apply learned skills to the completion of more complex projects in GRDSN 113.

Required Textbooks

Robin Landa's Graphic Design Solutions 5th ed.

Activities include but are not limited to:

Course Outline

In this course, students are required to demonstrate the following competencies at a basic level of proficiency:

  1. Research the target audience, demographics, and budget by asking the client specific questions during meetings and creating informal questionnaires

  2. Research and collect examples of...

    • well designed pieces matching course projects

    • choosing examples that clearly show the graphic design principles in action

    • researching color, line, shape, texture, and typography as it is used on the web

    • submitting a styleboard for each of your rough designs to show thinking as it relates to the design principles

  3. Produce visual elements that are appropriate and effective in representing the client / product / service that...

    • visually communicate the clients message clearly

    • visually communicate the mood, spirit and/or theme of the product and company

    • are relevant and not offensive

    • speak with clarity to the target audience

  4. Communicate concept / composition using thumbnail sketches that ...

    • Are fast and un-detailed

    • Drawn in proportion to the dimensions of the finished piece

    • Visually indicate headline, visual, body copy, sign-off and tag line.

    • Convey an entirely separate or different creative concept

    • Show emphasis, balance, rhythm, unity

    • Convey composition, sizing and position

    • Show that you are able to come up with more than one good idea

    • Show the relationship between graphic elements

    • Show general shapes of graphic elements

  5. Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating them into project designs.

  6. Communicate refined concept, detailed composition and typographic formatting using tight roughs that…

    • Are computer- generated

    • Include ad dimensions

    • Convey headline type choice include type sample of display and text type)

    • Convey type size and spacing

    • Indicate indents, leading and alignment of text

    • Indicate usage of gray tone

    • Convey photographic or illustrative imagery

    • Create each rough as an entirely different creative concept

  7. Submit a style board for each of your rough designs that...

    • clearly shows your use of the design principles

    • states your design objective and your creative strategy

    • clearly shows an industry example which illustrates your creative strategy

    • clearly shows creative usage of typography

    • shows choices of design elements (ie: color, line, shape, texture, value, spatial depth) which clearly help communicate your design objective

    • is linked to the roster page with your rough design


  8. Create interesting typographic compositions by...

    • kerning type (wide, tight or varied)

    • using an overused font in a new and fresh way (using line, texture, shape or various sizes)

    • choosing appropriate typefaces to portray a style or personality

    • varying the use of caps and lower case letter forms

    • manipulating a typeface with an awareness of the horizontal and vertical line weights

  9. Create a concept for the black and white newspaper ad that is the foundation of the advertising message that…

    • answers the question, "What's in it for me?"

    • promotes the benefit through the creative solution or headline.

  10. Create a menu and restaurant website that express the mood, personality, spirit and / or theme of the restaurant through creative concept, imagery, typography and invites interactivity.

  11. Develop a hierarchy / flow chart by sketching out the site structure (navigation links)

  12. Adapt Projects for multiple media, formats and platforms

Teaching / Learning Strategies:
Activities include but are not limited to:

Attendance Policy:

Attendance is crucial to your progress and will be taken at the beginning of every class.
The attendance policy is as follows:

4 Credit Course:  More than 8 absences = 0.0

Two late attendances = one absence.

Make-up Policy:

For an absence to be excused a student will need to communicate to their instructor via email prior to an absence.

Students need to complete any work missed by the next class period, or by instructor arrangement.

If the above criteria are not met the absence will be applied to the attendance policy.

Grading / Evaluation Policy:

Depending on the course, the instructor will supply a point based grading system or a scoring rubric to set “a standard of performance” to communicate the expectations of quality around specific exercises or projects.

In order to receive a grade for the course, all projects / exercises must be completed and received on the server by the end of the quarter. In order to receive a passing grade, at least one project has to meet the final design due date.

Some courses are in sequence. If you receive a failing grade in a course, you may have to come back the following year to complete the SFCC Graphic Design A.A.S. degree.

Note: This course syllabus is only for the quarter listed above and the faculty may make appropriate changes. Also, future syllabi for this course may be different.

Grading Philosophy

 

Student Holidays for Reasons of Faith or Conscience (SSB 5173)
SCC/SFCC students are entitled to two days of excused absences per academic year for reasons of faith or conscience or for organized activities conducted under the auspices of a religious organization.  Students’ grades will not be adversely impacted by authorized absences under this policy, although students in courses with required community clinical and /or practicum experiences must fulfill these requirements to meet the licensure requirements of the program. All absences under this policy must be submitted to the Chief Academic Officer in writing at least two weeks prior to the desired absence, containing a precise explanation of how the requested holiday is related to a reason of faith, conscience or an organized activity conducted by a religious organization.  If deemed in alignment with the policy, the student will receive a document with date(s) of the approved absences (must be full days).  The student is solely responsible for ensuring the documentation authorizing the absence is provided to each of the instructors whose classes or assignments are affected by the absence.  The instructor(s) will determine, within two days after receiving the notification, what adjustments, if any, will need to be made for the student to make up assignments or tests missed during the absence(s), and the instructor may require that the student submit the assignment or take the test before or after the regularly scheduled date.  If the student fails to notify the instructor of an authorized absence under this policy, the instructor is not obligated to make accommodations.

Revised 1/02/2017

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