GRDSN 211: Design Process V
Instructor: June Roys
Office: Applied Visual Arts- Bldg. 19, Rm. 218A
Mailing Address: MS 3190
3410 W Fort George Wright Dr
Spokane, WA 99224-5288
GRDSN 201 or permission of instructor
Working with real-world design problems, students in this course apply their expertise in developing design solutions for various media. Emphasis is on organizing information, typography and imagery to create clear, creative design solutions. Through problem-solving activities, students develop an increased awareness of graphic design principles and skills.
This course is a mixture of lectures, demonstrations, group activities, and supervised studio projects. Students research contemporary design projects, brainstorm, create thumbnail sketches, develop roughs and finalize their comprehensive designs. Guest designers address the critical thinking process as it relates to real world projects.
In this course, students are required to demonstrate the following competencies at an advanced level of proficiency:
- Research and collect examples of...
- well designed pieces matching course projects
- choosing examples that clearly show the graphic design principles in action
- researching color, line, shape, texture, and typography as it is used on the web
- submitting a styleboard for each of your rough designs to show thinking as it relates to the design principles
- Create a design that either...
- invites interactivity (ie: is not immediately thrown in the trash)
- makes the receiver of the invite "think"
- makes the person laugh
- shows "intelligence" in the creative approach
- shows artistic, graphical, or typographical control in the design
- through the use of materials and design elements
- shows "wit" (ie: good sense; the ability to make clever remarks in a sharp, amusing way)
- Create a concept for the invitation that creates interest in the event and promotes the benefit through the creative solution or headline.
- Create designs that expresses the personality or spirit of the product/message/event through the creative concept, imagery, materials used and typography
- Indicate the hierarchy of elements by...
- determining the relative importance of every section of the client's text
- choosing a method of emphasis using size, boldness, style, font choice, spacing, alignment, kerning, etc.
- indicating the visual weight of elements by careful rendering or varying the stroke weight of lines.
- Communicate concept / composition using thumbnail sketches that ...
- are quick yet understandable
- use ideation techniques such as the "Creative Techniques Listing" or the "Thinking Creatively" textbook
- allow yourself to brainstorm and record every whim, even the bad, dumb, overused,
- avoid inappropriate or impractical ideas in order to get to a unique idea
- are drawn in proportion to the dimensions of the finished piece
- convey an entirely separate or different creative concepts, grid systems and layouts
- show emphasis, balance, rhythm, unity
- show use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground
- convey composition, sizing and position
- show the relationship between graphic elements
- show general shapes of graphic elements
- Submit a styleboard for each of your rough designs that...
- show thinking as it relates to the design principles
- states the objective and your creative strategy
- clearly shows an industry example(s)
- clearly shows creative usage of typography
- clearly shows usage of a minimum of 3 design elements (ie: color, line, shape, texture, value, spatial depth)
- Develop roughs that...
- demonstrate effective use typography
- demonstrate use of line
- demonstrate use of shape
- demonstrate use of value
- demonstrate use of texture
- demonstrate appropriate use of color
- demonstrate use of spatial depth
- Devise and apply grid systems to visually organize and communicate information by using graph paper, software rulers, column guides, and margins.
- Be productive and use studio (class) time effectively by...
- attending all process class sessions
- showing up with research materials
- participating in concept development
- using class time as an opportunity to get the job done
- Assess your work and make appropriate revisions by getting feedback through the account executive, art director and other colleagues.
- Deliver a digital comprehensive design...
- that is printed out in grayscale to be marked up
- shows visual heirarchy within the body text (usage of book, italics, bold, line / implied line, or shape for type reversal)
- indicates usage of the design elements: line, shape, texture, value, spatial depth
- indicates usage of manual tracking, kerning and leading
- has been spell checked
- is as close to the finished piece as possible
- Re-purpose Projects for multiple media, formats and platforms
Book(s): Graphic Design Solutions - Robin Landa
Teaching / Learning Strategies:
Activities include but are not limited to:
Attendance is crucial to your progress and will be taken at the beginning of every class.
The attendance policy is as follows:
4 Credit Course: More than 8 absences = 0.0
Two late attendances = one absence.
Students need to complete any work missed by the next class period, or by instructor arrangement.
Grading / Evaluation Policy:
Depending on the course, the instructor will supply a point based grading system or a scoring rubric to set “a standard of performance” to communicate the expectations of quality around specific exercises or projects.
Please refer to Student Sign Off Booklets for point based grading system and scoring rubric. Student Sign Off Booklet project sign offs are done during class. Students are expected to bring their Student Sign Off Booklet to each class.
In order to receive a grade for the course, all projects / exercises must be completed and received on the server by the end of the quarter. In order to receive a passing grade, at least one project has to meet the final design due date.
In order to receive a 4.0 for the class grade, ALL student work (projects and exercises) must be submitted to the server by the dropoff deadline dates (no late submissions).
Late submissions will drop the student's final PROJECT grade one step. Example, if a student has a final PROJECT grade of 4.0, but is submitted late, the grade will drop to 3.5.
Some courses are in sequence. If you receive a failing grade in a course, you may have to come back the following year to complete the SFCC Graphic Design A.A.S. degree.
Note: This course syllabus is only for the quarter listed above and the faculty may make appropriate changes. Also, future syllabi for this course may be different.
Student Holidays for Reasons of Faith or Conscience (SSB 5173)
SCC/SFCC students are entitled to two days of excused absences per academic year for reasons of faith or conscience or for organized activities conducted under the auspices of a religious organization. Students’ grades will not be adversely impacted by authorized absences under this policy, although students in courses with required community clinical and /or practicum experiences must fulfill these requirements to meet the licensure requirements of the program. All absences under this policy must be submitted to the Chief Academic Officer in writing at least two weeks prior to the desired absence, containing a precise explanation of how the requested holiday is related to a reason of faith, conscience or an organized activity conducted by a religious organization. If deemed in alignment with the policy, the student will receive a document with date(s) of the approved absences (must be full days). The student is solely responsible for ensuring the documentation authorizing the absence is provided to each of the instructors whose classes or assignments are affected by the absence. The instructor(s) will determine, within two days after receiving the notification, what adjustments, if any, will need to be made for the student to make up assignments or tests missed during the absence(s), and the instructor may require that the student submit the assignment or take the test before or after the regularly scheduled date. If the student fails to notify the instructor of an authorized absence under this policy, the instructor is not obligated to make accommodations.