Multi-media One

Course Overview...

This is the first of three multi-media courses. This series of courses will develop your communication skills using multiple media. Your previous graphic design courses provided a strong background in print and web design process and technology; multimedia expands design with motion, sound, and time.

We will explore media not previously emphasized; video and audio; and will address design with the new element of time. We will develop key skills gradually—each project will add more onto our basic skills.

Here is a special bit of advice for you kids, from L.A.-based SFCC alum Ben Hurand.

“Advice… well, when considering timeline, I suppose the key is narration. Story telling. Doesn’t matter how good anything is designed, edited, produced… if it doesn’t inspire thought or inspiration, deliver a message, create a myth or tell a story, it isn’t doing it’s job.”

The Core Skill Sets

  • Research
  • Project planning
  • collaboration
  • Design
  • Use of tools for the capture of audio and video, editing, and compositing.

Planning activities

  • Adapting or creating a story?

  • Using briefs, outlines, storyboards, mood boarding, shot sheets, animatics.

  • Storyboarding as a planning tool:

    • Organize the narrative of the story
    • Control flow of action, composition, framing
    • Define the scenes; composition, location, props, actors
  • Animatics-storyboards with audio

    • Using audio skills and Premiere or After Effects basic animation.
    • Expanded storyboarding; drawings are crudely animated to show action of actors and camera.
    • Soundtrack is a “rough” or “comp” level and syncs with the visuals. An effective soundtrack will carry the message.

Using our tools

  • Camera basics: resolution, format, shutter speed/f-stop/ISO sensitivity. Focus, depth of field, white balance, RAW mode, camera handling and stabilization. Using the settings menus.
  • Shooting video with the DSLR cameras and camcorder: format, frame rate, interlaced and progressive, shutter speed, ISO, rolling shutter, stabilizer, autofocus and manual focusing, selective and rack focusing, tripod techniques. Camera Modes: auto, shutter priority, aperture priority, program, and manual.
  • Audio: capturing sound with external microphones, on-camera mic., Using external mic. and synchronizing to video. Adobe Audition software, formats, sample rates, CODECs, effects, editing.
  • Lighting basics: light sources, color temperature, width of source, reflectors and modifiers, bouncing. Key, fill, hairlight. Ratios. Modeling effect of light.
  • Content: framing, composition, story, scripts, storyboard, shot list, music.
  • Adobe Premiere, After Effects, Audition basics: Assembling sequences,animation of element properties on the timeline; and editing audio files.
  • Video editing: using Adobe Premiere. Projects, sequences and comps., timeline, trimming, insert and rolling edits, soundtracks and rubberband levels, output optons.
  • Greenscreen. Using color filtering tools to mask out green areas and replace with other content.
  • Stop-motion. Animating with a series of still images.
  • Interviewing people. Working with interviewing strategies, lighting and microphone placement.


Seeking the Level of Entry-Level

Each project guideline provides structure for the content and process; but we can allow flexibility to tailor it to your skill level.

Being the first in a series courses, emphasis will be on learning the process of production and planning, but not every detail of the most complex software. Imagine yourself working with limited resources; maybe as a designer for a small agency or in-house position. These folks often do not own all the professional equipment. Yet they still get multimedia projects.

If you plan your production to fit the capabilities of the tools, you can produce excellent results with our tools and software.

Basic tools have easier learning curves. We can develop concepts and produce fully-formed projects more quickly.

If you have a strong desire to learn the bigger tools, perhaps you already have experience, please speak up. If you'd like to take any project to a higher level, that would be great.

Who are these Multi-media folks...what do they do?

The acclaimed Digital Kitchen spells out what they do in this job post, and it gives us an idea what a job in multi-media design might entail:

“Digital, for us, isn’t a technical term that designates media or medium. It’s the defining term for the era of engagement marketing.
We create innovative and mischievous communication strategies and assets designed for this era. We stimulate and navigate the machines and minds of 21st century consumers by speaking through the most effective portal, device, page, wall, animal, mineral, or vegetable available and relevant to a brand’s message.
We are award-winning creators and producers of branded content in multiple mediums. We are directors, designers, writers, new media strategists, musicians, animators, producers, illustrators and developers. The artists of DK have learned marketing and communication in the only school that counts: the rapidly shifting world of the last 10 years.”

new media strategists

Where will you fit in?

The list above has a lot of room your talents. You may find yourself concentrating in some of these areas; or you may do an occassional project with multi-media. Or, you may be hiring multi-media experts.