Personal Information Sheet


You are a new student joining the graphic design program. Both faculty and your colleagues would like to know more about you. You will design the following...

1. A personal information sheet and PDF file that...

  • describes who you are
  • lists some of your interests
  • displays a recognizable image of yourself

Working with the art director you will need to create a minimum of 5 concepts. The art director will sign off on three of the thumbnail concepts to create into three rough designs. Along with this, your art director would like for you to create 3 moodboards based on the three selected thumbnail concepts. You will then develop 3 tight roughs of the personal information sheet to help your art director choose a design to finalize.

In order to make sure that the job is scheduled appropriately, prints correctly and all electronic files are configured correctly you will be in close contact with the production manager.

This information sheet will need to be printed in color on a 8.5"x11" sheet and also submitted as a color PDF file. The job requires that the digital files be delivered to the appropriate folder on the server for archival purposes.

Student Examples


Design Process

  1. Create an objective/strategy statement:
    • objective: briefly state the message you wish to communicate.
    • strategy: describe the concept you will use communicate your message along with design elements/principles and typography choices that will most clearly communicate your message.
  2. Research poster design examples online. Collect samples and assemble a mood board which includes:
  3. Create thumbnails sketches meeting the following criteria:
    • create a minimum of five different creative concepts
    • create variations for each concept
    • are fast and un-detailed
    • are drawn in proportion to the dimensions of the finished piece
    • show emphasis, balance, unity, rhythm, scale and contrast
    • convey composition, sizing and position
    • show general shapes of graphic elements (images, text, etc.)
    • display readable headline type
  4. Submit thumbnails for sign-off on or before the deadline date.
  5. Develop three computer generated roughs from the thumbnails selected by your art director that meet the following criteria:

    • are in proportion and actual size for final product
    • indicates headline type choice
      (typeface, case, type style, etc)
    • indicates text size, spacing, leading and shape
    • indicates usage of color and value
    • indicates photographic or illustrative content
  6. Submit 3 roughs for sign-off on or before deadline date.
  7. Develop the final design from the selected rough.
  8. Submit final design on or before the deadline date.

Design Technology

  1. Create job folder(s) as instructed and by...
    - making sure all imagery is linked correctly and not embedded
    - making sure all images are at the correct resolution
    - making sure all file naming conventions are logical
  2. Capture an image on a digital camera and place the file that...
    • Is in focus
    • recognizable to the viewer
    • not distorted
    • has enough image resolution for printing to a desktop printer
  3. Choose the appropriate software to create graphic artwork by understanding the difference between vector and bit map (raster) images.
  4. Use non-destructive editing of bit map (raster) images.
  5. Crop a photographic image and save in the appropriate resolution by...
    • selecting and using the cropping tool
    • using the "crop options" dialog box to set pixel dimensions
  6. Select appropriate printer settings...
    • by choosing the correct black and white or color printer for the assignment
    • choosing correct paper size
    • choosing correct paper orientation
  7. Set-up document correctly by...
    • creating a new document
    • setting the page size to 8.5"x11", and setting the orientation to vertical
  8. Use ruler guides, smart guides and document grid to align text and graphics
  9. Use appropriate tools, palettes, and menu commands to...
    • create basic shapes, strokes and fills
    • format text size and color
    • import images
  10. Save photographic image as a native photoshop document (.psd)
  11. Crop a photographic image and save in the appropriate resolution by...
    • cropping the image to match the rough layout
    • re-sample to 180 ppi (if the target printer is a b/w laser writer)
    • re-sample to 240 ppi (if the target printer is a desktop color copier)
  12. Use effective file management and follow instructions for saving files to appropriate volumes by...
    • using descriptive file names
    • using a dedicated project folder for working files and images
  13. Isolate photographic imagery and backgrounds by...
  14. Find resources to solve technical problems by...
    • using the software help menus
    • using self- paced software reference books
    • using online resources
    • communicating with colleagues
  15. Maintain a positive attitude when computer problems arise by...
    • looking at problems as an opportunity to learn something new
    • not having sarcastic remarks
    • maintaining an awareness of appropriate / positive body language
    • eliminating self-defeating thoughts and language
  16. Save the final PDF files and utilize the correct PDF presets by...
    • utilizing "smallest file size" for client view
    • utilizing "High Quality Print" settings
  17. Assess your work using the sign-off booklet and make appropriate revisions.
  18. Package files and fill out the print preparation checklist.


  1. Principles of Design Tutorial
  2. Type basicsCounterspace
  3. Mood board template
  4. Thumbnail template



  1. Principles of design research
  2. Elements of design research
  3. Typography tutorial and quiz
  4. Kerning exercise


  1. Objects, Strokes, Fills and Layers

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