Scenario: You are a graphic designer in an art department for a publishing company. The organization would like to create a new publication that targets a specific audience to be delivered for both mobile and print applications.
You will need to determine a specific topic, subject or industry. Fill out the questionaire.
The following information should be included for the "print" publication:
- Magazine logo (Nameplate)
- Dateline and cover lines (articles and content blurbs)
- Photograph promoting a main feature article
- Magazine price and bar code
Typographic elements (build a style guide page) and include the following:
- Headline (the main title)
- Subhead (to break up the body copy, gives insight into what the reader can expect in the next few paragraphs)
- Kicker/Deck/Intro (after headline, a bridge between headline and body copy. Should summarize the story and attract reader’s attention.)
- Running head (navigation elements for sections)
- Byline and credits (the writer, photographer, and illustrator's names)
- IIllustration / Photo caption(s) (small descriptions of photo content)
- Body text (the body of the article)
- Folio (magazine name/date/page number)
- Pull quote(s) (brief quotes from the text in large type)
- Jump line ("continued on page ___.")
Develop the marketing strategy and design brief.
Think critically and problem solve.
- Define the project's objectives.
- Define the target audience.
- Research potential products and usability.
- Identify the competition and its selling points.
- Define the client's unique selling proposition.
- Research examples of effective print publications:
- Collect examples of well designed nameplates.
- Collect effective cover designs.
- Collect examples of two page editorial designs.
- Collect examples of typographic elements / styles used in print publications.
Obtain Step 1: Research sign-off from your process instructor.
- Create a mind map to relate words and images to the product.
- Brainstorm concepts and solutions.
- Develop quick concepts, in thumbnail form.
- Verify that your work meets thumbnail criteria:
- Sketch thumbnails of design nameplates and layouts.
- Generate as many thumbnail sketches necessary to...
communicate a minimum of 5 different successful concepts / main ideas
- shows composition variations for each concept
- are fast and un-detailed
- are drawn in proportion to the dimensions of the finished piece
- conveys composition, sizing and position
- show general shapes of graphic elements (images, text, etc.)
- display readable headline type
- Submit your 5 most promising concepts / layouts to the art director for review.
Include: Nameplate designs, cover designs and two page layouts.
- Determine the 3 best concepts to develop.
Obtain Step 2: Design (Thumbnails / Concepts) sign-off from your process instructor.
- Assemble a mood board to measure the client and art director's response to visual styles.
Include the following...
- images / techniques
- color palette
- typography choices
- industry examples : show various cover designs and namplate applications.
- Generate a mood board using gomoodboard.
- Create a simple HTML document with links to your mood board and place on the server for review.
- Obtain feedback from your art director.
Obtain Step 3: Mood Boards sign-off from your process instructor.
Submit rough layouts to the art director.
- Develop three roughs from the thumbnails selected by your art director that meet the following criteria:
- indicate type choice (typeface, case, type style, etc)
- indicate usage of color
- are computer generated
- Tells the "story"
- Addresses and relates to the target audience
- Build the rough layout to accurate dimensions for the print publication:
standard size of 8.375" x 10.875"
- Present three final digital comprehensive designs of the cover and inside spread for presentation as one combined PDF.
Student examples: 1 | 2 | 3
- Present roughs using the following PDF settings:
- Smallest file size
- "single page" layout
- "Fit page" magnification
- After the art director approves your roughs, make any changes indicated.
- Present your designs.
- The art director will then sign off and approve the design to be taken to final stage.
- Submit final design on or before the deadline date that indicates entry level graphic design by completing the list of items above.
Obtain Step 4: Roughs sign-off from your process instructor.
Meet with the production manager.
- Determine the skills and steps needed to produce your design (digital strategy).
- Discuss your digital strategy with the production manager.
- Choose the appropriate software to create graphic artwork by understanding the difference between vector and raster images.
- Ask the production manager about any issues you are unsure of.
- Create job folder(s) as instructed by your production manager.
- When it is clear that you understand how to produce your design correctly and efficiently, the production manager will sign off/approve your strategy.
Obtain Step 5: Technology Strategy sign-off from your technology instructor.
Produce the final design.
Obtain Step 6: Final Design sign-off from your process instructor.
- Create all native files (raster and vector images).
- Create job folder(s) as instructed by your production manager.
- Use effective file management and follow instructions for saving files to appropriate volumes by...
- using descriptive file names, formats and extensions
- using a dedicated folder for working files
- Assemble text and images using the appropriate software.
- Prepare raster and vector images correctly for final output setting the correct printing resolution for a 150 lpi halftone screen (300 ppi)
- Use layers to isolate graphic elements in order to manipulate / change individual parts of the design
- Use the document grid and ruler guides to align text and graphics.
- Use standard PDF presets for file preparation.
- Make backup copies of all files after each work session.
- Print a black and white laser proof and check for correctness and accuracy.
(Spell check and Proof Read!)
- Make appropriate revisions.
- Check color separations to ensure only the appropriate inks (CMYK & Spot) are used.
- Check to see if overprints, knockouts, and rich blacks are correct.
- Create PDF versions for approval and final output.
- Copy all final documents to the server folder(s) specified by the client and production manager.
- Present your final design to your art director for sign-off/approval.
Instructor / Class critique.
- Print out the full color design for review.
- Have a "Color Digital Comp/ Peer Review" of your design.
- Make necessary revisions.
Obtain Step 7: Design revisions sign off from your process instructor.
Complete file preparation with your production manager.
- Using the print preparation checklist have a "Technology Peer Review" of your project files before meeting your instructor.
- Show back up filing system
- Correct raster file sampling and preparation.
- Correct vector file preparation.
- Correct color usage.
- Complete service provider package.
- Package files and fill out the print preparation checklist with another colleague.
Obtain Step 8: Final Deliverable sign-off from your technology instructor.