Independent Portfolio Project
You are a graphic designer creating and assembling work to go into your portfolio. In addition to the school projects you have already completed, you decide that you need to come up with a portfolio project that is different from the projects that other student portfolios will contain.
The design / concept might be:
- something that your current portfolio lacks or is light on.
- something that explores new software/media/or platform.
You will work with your design instructor to decide on a direction and develop research, mood boards, thumbnails, rough designs and final designs.
The final comprehensive design will need to simulate the final pieces as closely as possible.
- Assemble your current portfolio pieces and consult with your instructor.
- Determine if you need to add something missing from your work or do something in an entirely new direction.
- Research and collect examples of well designed pieces similar to your new project to clarify conclusions in design thinking.
- Think critically and problem solve.
- Communicate concept / composition using thumbnail sketches that ...
- are fast and un-detailed
- drawn in proportion to the dimensions of the finished piece
- conveys an entirely separate or different creative concept
- shows emphasis, balance, rhythm, unity
- shows use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground
- conveys composition, sizing and position
- shows that you can come up with more then one good idea
- shows the relationship between graphic elements
- shows general shapes of graphic elements
- indicate photographic or illustrative imagery
- are concept driven
- Submit a style board for each of your rough designs that...
- shows thinking as it relates to the design principles
- states the objective and your creative strategy
- clearly shows quality and award winning industry examples
- clearly shows creative usage of typography
- clearly shows usage of a minimum of 3 design elements (ie: color, line, shape, texture, value, spatial depth)
- has a visual hierarchy and is organized on a grid structure
- Communicate refined concept, detailed composition and typographic formatting of designs using tight roughs that...
- work off of one of the previous thumbnail sketches
- are drawn in proportion or actual size
- convey type choice
- convey type size, spacing and leading
- indicate usage of color
- convey photographic or illustrative imagery
- are each an entirely different creative concept
- are computer generated
- Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating the elements into three rough designs.
- Develop / research copyright free illustrative or photographic images to incorporate into the rough designs.
- Deliver a digital comprehensive design...
- that is printed out in gray scale to be marked up
- is well crafted and presentable
- shows visual hierarchy within the body text (usage of book, italics, bold, line / implied line, or shape for type reversal)
- indicates usage of the design elements: line, shape, texture, value, spatial depth, and color
- indicates usage of manual tracking, kerning and leading
- has been spell checked
- is as close to the finished printed piece as possible
- Be productive and use studio (class) time effectively by...
- attending all class sessions
- showing up with research materials
- participating in concept development
- using class time as an opportunity to get the job done
- Assess your work and make appropriate revisions by...
- gaining peer feedback at the rough stage
- gaining peer feedback at the digital comp stage
- Submit final design on or before the deadline date that indicates entry level graphic design by completing the list of items above.
- Create job folder(s) as instructed by your production manager.
- Prepare raster and vector images correctly for final product.
- Save all image files in an image folder within the job folder before placing them to ensure proper links.
- Create computer generated roughs.
- Create and package final files correctly.
- Prepare files correctly for print and/or non-print applications.
- Prepare pdf versions:
- for print (x-1a)
- for client presentation (smallest file size)
- Student examples
- Creative brief template
- Mood board template