Portfolio / Book / Interview Presentation

Scenario:

You are a recent graduate of the SFCC Graphic Design program. A design position has been posted on a job board. You have communicated via email, have sent in a cover letter / resume, and the employer has seen your work online. The employer has now set up a time for a face to face interview.

You will need to... 

a) create a NEW experience that is different from the online experience

b) determine the type of presentation you will present
(ie: traditional book, iPad, interactive print materials, motion graphics, etc.)

c) be prepared to answer the top 10 interview questions: Monster.com | About.com

The process you will use includes research, idea exploration, and concept development. Using techniques for creative thinking, you will show thumbnails to your instructor.

The instructor will then choose 3 concepts to develop into 3 tight roughs. Once the roughs have been developed, the instructor will then sign off on the 3 roughs. In order to gain a better understanding of the design approach, each rough should be computer generated.

The final digital files will need to be saved to the specified server.

Art Directors / Designers on... Portfolio Standards

Layout Exercise

Design Process

  1. Research design portfolios online. Collect samples and assemble a mood board which includes:
    • images/techniques
    • color palette
    • typography choices
  2. Think critically and problem solve.
  3. Create thumbnails meeting the following criteria:
    • show five different concepts
    • create composition variations for each concept
    • are fast and un-detailed
    • are drawn in proportion to the dimensions of the finished piece
    • communicate a minimum of three different creative concepts
    • that show variations of each creative concept
    • show emphasis, balance, unity, rhythm
    • convey composition, sizing and position
    • show general shapes of graphic elements (images, text, etc.)
    • display readable headline type
  4. Submit thumbnails for sign-off on or before the deadline date.
  5. Develop three roughs from the thumbnails selected by your art director that meet the following criteria:

    • drawn in proportion or actual size for final product
    • indicating headline type choice (typeface, case, type style, etc)
    • indicating text size, spacing, leading and shape
    • indicating usage of color and value
    • indicating photographic or illustrative content
    • are computer generated
    • accompanied by printed samples of chosen headline and text type
  6. Submit roughs for sign-off on or before deadline date.
  7. Develop the final design from the selected rough.
  8. Submit final design on or before the deadline date.

 

Resources:

TRADITIONAL BOOK:

  1. Research portfolio cases.
  2. Look at what employers say about portfolios.
  3. Portfolio case Resources:
    1. archivalmethods.com
    2. portfoliobox.com
    3. lightimpressionsdirect.com
    4. paperhaus.com
    5. portfolios-and-art-cases.com
    6. nabookarts.com
    7. etsy.com
    8. pinazangaro.com
    9. artisanstate.com
    10. apple books

 

top of page