Portfolio / Book / Interview Presentation


You are a recent graduate of the SFCC Graphic Design program. A design position has been posted on a job board. You have communicated via email, have sent in a cover letter / resume, and the employer has seen your work online. The employer has now set up a time for a face to face interview.

You will need to... 

a) create a NEW experience that is different from the online experience

b) determine the type of presentation you will present
(ie: traditional book, iPad, interactive print materials, motion graphics, etc.)

c) be prepared to answer the top 10 interview questions: Monster.com | About.com

The process you will use includes research, idea exploration, and concept development. Using techniques for creative thinking, you will show thumbnails to your instructor.

The instructor will then choose 3 concepts to develop into 3 tight roughs. Once the roughs have been developed, the instructor will then sign off on the 3 roughs. In order to gain a better understanding of the design approach, each rough should be computer generated.

The final digital files will need to be saved to the specified server.

Art Directors / Designers on... Portfolio Standards

Layout Exercise

Design Process

  1. Research design portfolios online. Collect samples and assemble a mood board which includes:
    • images/techniques
    • color palette
    • typography choices
  2. Think critically and problem solve.
  3. Create thumbnails meeting the following criteria:
    • show five different concepts
    • create composition variations for each concept
    • are fast and un-detailed
    • are drawn in proportion to the dimensions of the finished piece
    • communicate a minimum of three different creative concepts
    • that show variations of each creative concept
    • show emphasis, balance, unity, rhythm
    • convey composition, sizing and position
    • show general shapes of graphic elements (images, text, etc.)
    • display readable headline type
  4. Submit thumbnails for sign-off on or before the deadline date.
  5. Develop three roughs from the thumbnails selected by your art director that meet the following criteria:

    • drawn in proportion or actual size for final product
    • indicating headline type choice (typeface, case, type style, etc)
    • indicating text size, spacing, leading and shape
    • indicating usage of color and value
    • indicating photographic or illustrative content
    • are computer generated
    • accompanied by printed samples of chosen headline and text type
  6. Submit roughs for sign-off on or before deadline date.
  7. Develop the final design from the selected rough.
  8. Submit final design on or before the deadline date.




  1. Research portfolio cases.
  2. Look at what employers say about portfolios.
  3. Portfolio case Resources:
    1. archivalmethods.com
    2. portfoliobox.com
    3. lightimpressionsdirect.com
    4. paperhaus.com
    5. portfolios-and-art-cases.com
    6. nabookarts.com
    7. etsy.com
    8. pinazangaro.com
    9. artisanstate.com
    10. apple books


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