Stationery Design:
e-mail signature, cover letter, resume, envelope
and business card

Scenario: 

You are a recent graduate of the SFCC Graphic Design program. In order to make your e-mail, business card, cover letter, resume, and envelope stand out from the other possible candidates for the job, you will need to create a stationery design that reflects the quality of your work, has personality, and is memorable.

First contact is usually through e-mail, so you will need to develop an e-mail signature to include on correspondence. Read: How to write a damn good email signature.

This stationery design should be flexible enough to print out on a standard color printer.

Student Examples: 1 | 2 | 3 | 4 | 5

 

STEPS:

1. Locate and print out a current job position that you are interested in. Bring to the next class session.

2. Review the following:

• Five Simple Steps to a Successful Cover Letter

• 7 Steps to Writing a Cover Letter

E-mail Cover Letter Format

3. Research how to write a...

• Chronological Resume
or
• Skills Based Resume

4. Create content for the resume. Include the following information:

• Contact Information: Name, Title, Address, E-mail, Web URL
• Objective
• Experience
• Software Skills / Technical Proficiency
• Education
• Awards
• References

Working with the art director you will need to create a minimum of 5 concepts. The art director will sign off on three of the thumbnail designs to create into a rough. You will then develop 3 tight roughs of the design, showing how the e-mail, cover letter, resume, business card and envelope are unified. Note: This may also drive the design of the online portfolio and book.

All digital files be delivered to the appropriate folder on the server for archival purposes.

5. Using the job position in Step 1... reply to the advertisment as if you were applying to the job.

Mail your printed cover letter, resume and business card to:

Greg Stiles
Spokane Falls Community College
MS3190
3410 W Fort George Wright Drive
Spokane, WA 99224-5288

Send your PDF resume to: greg.stiles@sfcc.spokane.edu

DEADLINE: Must be postmarked by Friday, May 19, 2017

 

Design Process

  1. Research design examples online. Collect samples and assemble a mood board which includes:
    • images/techniques
    • color palette
    • typography choices
  2. Think critically and problem solve.
  3. Create thumbnails meeting the following criteria:
    • show five different concepts
    • create composition variations for each concept
    • are fast and un-detailed
    • are drawn in proportion to the dimensions of the finished piece
    • communicate a minimum of three different creative concepts
    • that show variations of each creative concept
    • show emphasis, balance, unity, rhythm
    • convey composition, sizing and position
    • show general shapes of graphic elements (images, text, etc.)
    • display readable headline type
  4. Submit thumbnails for sign-off on or before the deadline date.

  5. Read over the article : How to Mood Board and create a mood board that indicates the following...

    • color palette
    • typography choices
    • industry examples
    • other inspiration

    Create a simple HTML document with links to your mood board and place on the server for review.

  6. Develop three roughs from the thumbnails selected by your art director that meet the following criteria:

    • drawn in proportion or actual size for final product
    • indicating headline type choice (typeface, case, type style, etc)
    • indicating text size, spacing, leading and shape
    • indicating usage of color and value
    • indicating photographic or illustrative content
    • are computer generated
    • accompanied by printed samples of chosen headline and text type
  7. Submit roughs for sign-off on or before deadline date.
  8. Develop the final design/digital comp from the selected rough.
  9. Submit final design on or before the deadline date.

 

Resources:

Typography choices made easy

19 classic font combinations

15 stunning font combinations

Creating the perfect resume

45 Creative Resumes

40 Stunning Resumes

40 Most Creative Resumes

Ten common cover letter mistakes

 

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