A print job proposal

Explaining your role in life cycle of a design project

Scenario:

You are the in-house designer for Lonesome Coyote Comfort Suites. You are producing an employee manual. It will contain text and a large number of photos; probably about 120 pages in the finished book. It needs to be 5"x7" with coil binding, have a durable cover with an aqueous coating to keep it looking good after heavy use.

As the designer, you will need to design this project and get it approved by your boss.

You will work with the printer to manage the job; the financial arrangements, printing, and delivery of the job.

The manuals will be shipped from the printer to the managers at all 26 of your branch locations throughout the West.

Your boss wants you
to “handle it”.

You will select the print shop and get a price estimate, or bid. Your boss will approve the design and have her people proofread and fact check your artwork and also check the proofs from the printer; and she will personally approve the printing cost and the final proof before printing.

You will deliver the artwork to the printer and work with them through the prepress process.

You will get all the proofs approved and you will do a press check for the cover and interior pages.

Your boss wants the printer to ship the books to all the motel locations, so she only has one bill to pay for whole project.

Since this is a large project, your boss needs you to give her a list of the tasks and responsiblities this job entails.

This enables her to justify your time spent on the project.

Some examples

The exercise:

After watching the videos in the first 2 sections of Print Production Fundamentals on Lynda.com, you will be able to describe your process for working with the printer to produce the manuals.

Hint: Describe how will you prepare for and interact with sales, customer service, estimating, preflighting, prepress, plating, press, finishing, fulfillment and shipping?

The major stages of the workflow are identified; contacting the CSR, estimating, scheduling, proofing, communicating delivery to branches, etc.

The tone of the letter is factual and uses standard descriptions of processes; no casual “street lingo”.

The terminology used is clear for a CEO who is not a designer; acronyms are explained, trade terms are explained.

 

Turn-In

Present this in a report form; written to clearly inform the company executives responsible for the funding this project.

This should be written as if it came from your boss; no silly lingo or creative writing. She will not have time to edit your work before it goes to the CEO, COO, and CFO.

The report may have narrative description and/or lists of steps. Estimate the hours you will need to accomplish each step of this project. You are describing only the production management of the job, not the design.

Create this report on your favorite software and deliver a PDF of it into the appropriate turn-in folder.