Hanging Card

Setting up a die cut doorknob hanging card.

Scenario:

A client needs something to catch the attention of local shoppers and has made arrangements to distrubute door hangers to the residents of neighborhoods in a 1-mile radius their retail store. They would like an engaging, colorful full-bleed design printed onto card stock and die cut in an unusual shape.

You may choose any client and product you wish.

You will design a die cut card to hang on doorknobs. You will create the die line and color separations for the printers.

The exercise:

Watch the Lynda.com series from Claudia McCue, Print Production Essential: Embossing, Foil Stamping, and Die Cutting; the episodes on die cutting.

Design a card with your own image, shape, and text. Choose an shape that is simple and bold. To add interest, make it break out of the boundaries of a "normal" shape, such as a rectangle, oval, triangle, etc.

Make your design with a full bleed background.

Use two or three spot colors in your design. The die cut must have its own spot color and layer. This layer is labeled "die line" and is given a custom spot color named "die line". The separation for the die line color is sent to the die makers. The die line color should be the top layer, set to overprint stroke; making it a bright outlandish color will help the printers notice it is the dieline and turn it off when making plates.

As you create your die line for the die makers, remember they will have to cut it out of plywood and bend razor-sharp steel rules into the shape, so keep it simple.

Carefully build your color separations to minimize problems when the registration of the die cutting drifts. See the beveling example in the book.

(In the real world your die line would go to the die makers and when done they would stamp out a proof for you. You would tweak your artwork to fit the actual die impression before printing the job.)

To be safe, check this checklist.

Turn this in to the appropriate folder in AVA Classes>GRDSN142>Dropoff.