Design Technology II   Black and White Newspaper Ad Project

Student Name: ________________________________________________

Advertising Quiz

Step one: Read Chapter 12: Advertising in Graphic Design Solutions.
Step two: Print out this page.
Step three: On the printout, answer the following questions and turn in to your process instructor to receive credit for this exercise.


1. What examples does the chapter give for the following:

  • parity products/services:

  • USP/USA products/services:


2. In an advertising agency, who are the members of a creative team?


3. Who supervises a creative team?



4. List the five elements most ads contain:

5. The chapter lists nine creative approaches. List four of them: