Advertising Design: Creative Headlines
After researching industry publications you will be able to identify and create headlines that use a pun, simile, or metaphor.
Using a industry publication (ie: Communication Arts Advertising Annual or Art Director's Annual) find a headline that uses an example of each of the following.
1. PUN: a) the humorous use of a word, b) words which sound alike but have two different meanings, or c) a play on words.
Visual of Muhammad Ali, Ad is for Bulova Watches, headline reads:
ONE GREAT FACE DESERVES ANOTHER.
2. SIMILE: a figure of speech in which one thing is likened to another.
A HEART AS BIG AS A WHALE.
HER TEARS FLOWED LIKE WINE.
THEY'RE SELLING LIKE HOT CAKES.
3. METAPHOR: a figure of speech containing an implied comparison. Words or phrases ordinarily used for one thing applied to another.
THE CURTAIN OF NIGHT.
ALL THE WORLDS A STAGE.
Sketch and develop one creative headline with a main image for your product or service using one of the techniques listed above.
Note: The headline may be re-inforced by the visual.
Hand into your instructor for review with the class.