Advertising Design: Creative Headlines

After researching industry publications you will be able to identify and create headlines that use a pun, simile, or metaphor.

Part 1:

Using a industry publication (ie: Communication Arts Advertising Annual or Art Director's Annual) find a headline that uses an example of each of the following.

1. PUN: a) the humorous use of a word, b) words which sound alike but have two different meanings, or c) a play on words.

Pun Example:
Visual of Muhammad Ali, Ad is for Bulova Watches, headline reads:
ONE GREAT FACE DESERVES ANOTHER.

 

2. SIMILE: a figure of speech in which one thing is likened to another.

Simile Examples:
A HEART AS BIG AS A WHALE.
HER TEARS FLOWED LIKE WINE.
THEY'RE SELLING LIKE HOT CAKES.

 

3. METAPHOR: a figure of speech containing an implied comparison. Words or phrases ordinarily used for one thing applied to another.

Metaphor Examples:
THE CURTAIN OF NIGHT.
ALL THE WORLDS A STAGE.

 

PART II:

RESOURCES:

http://www.westegg.com/cliche/

http://www.clichesite.com/category_results.asp?which=business

https://pungenerator.org

http://www.idiomsite.com

Sketch and develop one creative headline with a main image for your product or service using one of the techniques listed above.
Note: The headline may be re-inforced by the visual.

 

Hand into your instructor for review with the class.