Tutorial: Logo Design
There are some different ways to approach designing effective logos. Each approach focuses on creating a unique image to represent the client.
Logo examples courtesy of Klündt | Hosmer
A logotype, or wordmark consists of the company or product name depicted in a unique style. Strategies for creating unique or original designs might include:
- expressive typographytype forms which have been altered or manipulated to create visual interest or impact.
- unique letterformshand-lettered or drawn characters.
or images incorporated in a logotype.
This mark combines a symbol with the letterforms along with manipulated strokes and added embellishments.
This logo incorporates symbols which represents something about the business. Since it replaces a part of the letterform, it becomes a visual analogy.
The symbol shape uses the same visual characteristics of the letterforms.
A symbol logo is a strong, simple image which represents a company or product. For symbols to be effective as logos, they should:
- be easily and quickly recognizable.
- be memorable.
- be designed to work in one color without tints.
- remain clear when reproduced in small sizes.
Symbols can be pictorial: containing an image or images which represent objects, or abstract: non-representational images which represent the company or product.
The pictorial symbols in this logo contain an initial in the negative space.
This logo incorporates a visual analogy to symbolize both children and growth.
Logo designs based on company initials help the audience remember the company name. In order to be a memorable, initial logos are made distinct or unique by:
- incorporating a symbol.
- using a visual analogy.
- being redrawn or altered in a meaningful way.
This initial designs uses manipulated characters to make them distinctive.
In this logo, the letterform contains a visual analogy in its counter space.
The characters' appearance symbolize diversity.
A seal is a logo design in which all elements are enclosed in a shape.
The most common seal shapes are circles and ovals. There is typically type running around the inside edge.
Seals can incorporate more than one enclosing shape.
Seals can contain ornaments/embellishments along with the basic shape.