infopage

Tutorial: Visual Analogy


 

Analogy: 1. [n] similarity in some respectbetween things that are otherwise dissimilar: "the operation of a computer presents an interesting analogy to the working of the brain".

 

visual analogy adheres perfectly to the definition above, but strictly using visual forms.

Creating effective visual analogies can be approached in three steps:

  1. Identify similar shapes contained in unrelated objects or images (object A and object B).
  2. Create a single shape (object C) from objects A and B.
  3. Verify that the viewer can clearly identify both objectsin the visual analogy.

Example:

The shape of the sun

can be compared to the shape of the dot in a lower case "i".


An obvious visual analogy might look like this:

 

Here are some examples of visual analogies in trademarks (which use an initial in the business name):

What does this analogy tell you about this person's profession?

Can you clearly see both the initial and the symbols?

 

What does the analogy tell you about the product this company manufactures?

Notice how the analogy shape has been simplified.

 

What does the analogy tell you about the product this company manufactures?

Notice how the choice of typeface makes the analogy easier to see.

 

 

Examples of visual analogies

poster

Graphic Visual Analogy

 

 poster

Typographic Visual Analogy

 

mailer

Photographic Visual Analogy

 

ad

Photographic Visual Analogy

 



Photographic Visual Analogy




Photographic Visual Analogy




Photographic Visual Analogy





Photographic Visual Analogy


top of page