|Creativity use of Photography|
Scenario: You are currently working on developing creative solutions for your Ad Campaign project. Your art director has asked that you create advertisements using a visual analogy or metaphor.
Visual Metaphor: A visual metaphor uses a visual that ordinarily identifies one thing to identify another.
Visual Analogy Examples:
Motorcycle parts are used to create an american flag (Jenelle Bafus, Student Project)
Pretzels used to designate a spinal cord (Ad promoting a Chiropractor)
Pleated lampshade compared to a skirt (Product ad for Lamp)
A mind to a beautiful machine (Ad promoting a College Fund)
Badbreath to an ashtray, fish or toilet breath (Ad promoting a mouth freshner)
The dash of a car is compared to a smile. (Michael Culton, Student Project)
Visual Metaphor Examples: (This stands for that.)
Nurse shoes are used to designate painkillers (Ad for Shoes)
A road stands for a tattoo remover or cheese grater. (Ad promoting protective gear)
The grill is compared to a woman's smile or lips. (Student Project, Klay Arsenault)
Paper products compared to a loved one or baby. (Student Project, Karli Fairbanks)