Creativity use of Photography

 

Scenario: You are currently working on developing creative solutions for your Ad Campaign project. Your art director has asked that you create advertisements using a visual analogy or metaphor.


Visual Analogy:
A visual analogy is a comparison based on likeness or similarities.
(Usually, you see two things in one image.)

Visual Metaphor: A visual metaphor uses a visual that ordinarily identifies one thing to identify another.


Visual Analogy Examples:

 

Motorcycle parts are used to create an american flag (Jenelle Bafus, Student Project)

 

Pretzels used to designate a spinal cord (Ad promoting a Chiropractor)

 

Pleated lampshade compared to a skirt (Product ad for Lamp)



A mind to a beautiful machine (Ad promoting a College Fund)


Badbreath to an ashtray, fish or toilet breath (Ad promoting a mouth freshner)

 

 

 

The dash of a car is compared to a smile. (Michael Culton, Student Project)

 


 

Visual Metaphor Examples: (This stands for that.)
A photo of a Shar-Pei dog... stands for or designates... a wrinkled human face.
A photo of a pair of soft shoes... stands for or designates... two prescription pills.

 

Nurse shoes are used to designate painkillers (Ad for Shoes)

 

 

A road stands for a tattoo remover or cheese grater. (Ad promoting protective gear)

 

The grill is compared to a woman's smile or lips. (Student Project, Klay Arsenault)

 

Paper products compared to a loved one or baby. (Student Project, Karli Fairbanks)