Resources: Graphic Design Solutions by Robin Landa
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Write a short one page summary that
describes who you are,
lists your interests, and
lists previous employment information
0
1
2
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4
2. Communicate your personality in a way that meets client expectations by...
taking into consideration who will be reading the information
determining how you want to convey the message
(Ex: Sense of humor, business oriented, design oriented, etc.)
not offending anyone
0
1
2
3
4
3. Create a personal information sheet that communicates a mood, spirit and/or theme of who or what you are about by...
choosing a typeface that expresses your personality
using color to set a mood
format type to create a mood
0
1
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4
4. Submit thumbnails that meet Art Director's criteria. They are...
fast and un-detailed
drawn in proportion to the dimensions of the finished piece
entirely separate or different creative concepts
using emphasis, balance, unity
conveying composition, sizing and position
showing that you can have more than one good idea for a problem
showing the relationship between graphic elements
showing general shapes of graphic elements
Displays readable headline type
0
1
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4
5. Develop creative design solutions that demonstrate effective use of the elements and principles of design by
1. showing color, emphasis, balance, unit
2. incorporating it into the roughs for the personal information sheet
0
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4
6. Submit roughs that meet Art Director's criteria. They are...
working off of one of the previous thumbnail sketches
drawn in proportion or actual size
conveying headline type choice, size, case letter spacing and color
conveying text type size, leading and alignment
indicating usage of coloring all elements
conveying photographic or illustrative content
entirely different creative concepts
hand drawn using pencil, felt tip or colored pencil
0
1
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4
7. Be productive and use studio (class) time effectively by...
attending all process class sessions
showing up with research materials
participating in concept development
using class time as an opportunity to get the job done
0
1
2
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4
8. Meet all deadlines by...
managing your time effectively
turning in all exercises or assignments complete and on time
