GRDSN 101: Design Process I
Project: Personal Information Sheet and Web Page
Terminology: Thumbnails, layout, rough, emphasis, balance, unity
Resources: Graphic Design Solutions by Robin Landa
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Write a short one page summary that
describes who you are,
- lists your interests, and
- lists previous employment information
0 1 2 3 4
2. Communicate your personality in a way that meets client expectations by...
- taking into consideration who will be reading the information
- determining how you want to convey the message
(Ex: Sense of humor, business oriented, design oriented, etc.)
- not offending anyone
0 1 2 3 4
3. Create a personal information sheet that communicates a mood, spirit and/or theme of who or what you are about by...
- choosing a typeface that expresses your personality
- using color to set a mood
- format type to create a mood
0 1 2 3 4
4. Submit thumbnails that meet Art Director's criteria. They:
- are fast and un-detailed
- are drawn in proportion to the dimensions of the finished piece
- are entirely separate or different creative concepts
- show emphasis, balance, unity
- convey composition, sizing and position
- show general shapes of graphic elements (images, text, etc.)
- display readable headline type
0
1
2
3
4
5. Develop creative design solutions that demonstrate effective use of the elements and principles of design by
- 1. showing color, emphasis, balance, unit
- 2. incorporating it into the roughs for the personal information sheet
0 1 2 3 4
6. Submit roughs that meet Art Director's criteria. They are...
- working off of one of the previous thumbnail sketches
- drawn in proportion or actual size for print and web design
- indicating headline type choice (typeface, case, typestyle, etc)
- indicating text size, spacing and leading and shape
- indicating usage of color and value
- indicatingphotographic or illustrative content
- entirely different creative concepts
- hand drawn using pencil, felt tip or colored pencil
- accompanied by printed samples of chosen headline and text type
- webpage sketches are within a screen capture of the browser window
0 1 2 3 4
7. Be productive and use studio (class) time effectively by...
- attending all process class sessions
- showing up with research materials
- participating in concept development
- using class time as an opportunity to get the job done
0 1 2 3 4
8. Meet all deadlines by...
- managing your time effectively
- turning in all exercises or assignments complete and on time
0 1 2 3 4
Suggestions for improvement: