Project: Personal Information Sheet and Web Page

Terminology: Thumbnails, layout, rough, emphasis, balance, unity

Resources: Graphic Design Solutions by Robin Landa

Exercises:

E-mail exercise
Research Principles of Design
Using Elements of Design to Communicate a Message
Brainstorming (Visuals, Adjectives)
Typeform Exercise

Visit Counter Space and then answer questions about character structure, measurements, classifications, and
typefaces using the Type Quiz form

Instructions: Select a score for each outcome below based on the following scale...

Performance Objectives (Things you will be able to learn...)
and Criteria: (This is how well it has to be done...)

1. Write a short one page summary that 1) describes who you are, 2) lists your interests, and 3) lists previous employment information
   
   0 1 2 3 4
   
   
2. Communicate your personality in a way that meets client expectations by...
   a) taking into consideration who will be reading the information
   b) determining how you want to convey the message
   (Ex: Sense of humor, business oriented, design oriented, etc.)
   c) not offending anyone
   
   0 1 2 3 4
   
   
3. Create a personal information sheet that communicates a mood, spirit and/or theme of who or what you are about by...
   a) choosing a typeface that expresses your personality
   b) using color to set a mood
   c) format type to create a mood
   
   0 1 2 3 4
   
   
4. Submit thumbnails that meet Art Director's criteria. They are...

   a) fast and un-detailed
   b) drawn in proportion to the dimensions of the finished piece (for print and web)
   c) entirely separate or different creative concepts
   d) using emphasis, balance, unity
   e) conveying composition, sizing and position
   f) showing that you can have more than one good idea for a problem
   g) showing the relationship between graphic elements
   h) showing general shapes of graphic elements
   
   0 1 2 3 4
   
   

5. Develop creative design solutions that demonstrate effective use of the elements and principles of design by...
   a) showing color, emphasis, balance, unity
   b) incorporating it into the roughs for the personal information sheet
   
   0 1 2 3 4
   
   
6. Submit roughs that meet Art Director's criteria. They are...
   

   a) working off of one of the previous thumbnail sketches
   b) drawn in proportion or actual size for print and web design
   c) indicating headline type choice (typeface, case, typestyle, etc)
   d) indicating text size, spacing and leading and shape
   e) indicating usage of color and value
   f) indicatingphotographic or illustrative content
   g) entirely different creative concepts
   h) hand drawn using pencil, felt tip or colored pencil
   i) accompanied by printed samples of chosen headline and text type
   j) webpage sketches are within a screen capture of the browser window
   
   0 1 2 3 4
   

7. Be productive and use studio (class) time effectively by...

   a) attending all process class sessions
   b) showing up with research materials
   c) participating in concept development
   d) using class time as an opportunity to get the job done
   
   0 1 2 3 4

8. Meet all deadlines by...

   a) managing your time effectively
   b) turning in all exercises or assignments complete and on time
   
   0 1 2 3 4

    

Suggestions for improvement: