Resources: Graphic Design Solutions
by Robin Landa
Exercises: Working with Grids
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
Performance Objectives: (Things you
will be able to learn...) and Criteria: (This is how well it has to be done...)
Define the audience and
the information to be communicated by...
a) Writing a short one page summary that describes who you are,
lists your interests, and lists previous employment information
b) determining who will be reading the information
c) determining the message you want to convey
(Ex: Sense of humor, business oriented, design oriented, etc.)
0
1
2
3
4
Communicate concept / composition
through thumbnail sketches that ...
a) Are fast and not detailed
b) Drawn in proportion to the dimensions of the
finished piece
c) Conveys an entirely separate or different creative
concept
d) Show emphasis, balance, rhythm, unity
e) Conveys composition, sizing and position
f) Show that you can have more then one good idea
for a problem
g) Show the relationship between graphic elements
h) Show general shapes of graphic elements
i) Show tables, rows, cells and content
0
1
2
3
4
Develop creative design solutions
that demonstrate effective use of the elements and principles of design
by incorporating them into the roughs for the personal web page
0
1
2
3
4
Communicate refined concept, composition
and typographic formatting using a tight roughs that...
a) work off of one of the previous
thumbnail sketches
b) are presented within a browser window image
c) convey type choice
d) convey type size, spacing and leading
e) indicate usage of color
f) convey photographic or illustrative imagery
g) are entirely different
creative concepts
h) are hand drawn using pencil, felt tip or colored
pencil
0
1
2
3
4
Be productive and use studio (class) time
effectively by...
a) attending all process class sessions
b) showing up with research materials
c) participating in concept development
d) using class time as an opportunity to get the job done