GRDSN 101: Design Process I
Project: Poster
Terminology: mood, spirit, theme
Resources:
Techniques for creative thinking
Graphic Design Solutions by Robin Landa Chap. 7
Exercises:
Research (Photographic, Illustrative, Typographic, Graphic Examples
http://www.internationalposter.com
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1.Research and collect examples of well designed posters to clarify conclusions in design thinking by choosing examples that clearly show the graphic design principles in action
0 1 2 3 4
2. Create a poster design that expresses the personality or spirit of the event through the creative concept, imagery, materials used and typography
0 1 2 3 4
3. Communicate concept / composition using thumbnail sketches that ...
- Are fast and un-detailed
- Drawn in proportion to the dimensions of the finished piece
- Conveys an entirely separate or different creative concept
- Shows emphasis, balance, rhythm, unity
- Shows use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground
- Conveys composition, sizing and position
- Shows that you can come up with more then one good idea
- Shows the relationship between graphic elements
- Shows general shapes of graphic elements
0 1 2 3 4
4. Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating it into the 3 roughs of the poster design
0
1
2
3
4
5. Communicate refined concept, detailed composition and typographic formatting of the poster design using tight roughs that...
- Work off of one of the previous thumbnail sketches
- Are drawn in proportion or actual size
- Convey type choice
- Convey type size, spacing and leading
- Indicate usage of color
- Convey photographic or illustrative imagery
- Are each an entirely different creative concept
- Are hand drawn roughs using pencil, felt tip or colored pencil
0 1 2 3 4
6. Develop illustrative or photographic images to incorporate through rough sketches
0 1 2 3 4
7.Be productive and use studio (class) time effectively by...
- attending all process class sessions
- showing up with research materials
- participating in concept development
- using class time as an opportunity to get the job done
0 1 2 3 4
8. Assess your work and make appropriate revisions by getting feedback through the account executive, art director and other colleagues
0 1 2 3 4
Suggestions for improvement: