GRDSN 101: Design Process I

Project: Poster Design


Terminology: mood, spirit, theme

Resources:
Graphic Design Solutions by Robin Landa Chp. 7

Techniques for creative thinking

Poster Design Worksheet

Exercises: Research (Photographic, Illustrative, Typographic, Graphic Examples)
http://www.internationalposter.com


Instructions: Select a score for each outcome below based on the following scale...

0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.		 3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.

Performance Objectives: (Things you will be able to learn...)
and Criteria: (This is how well it has to be done...)

1. Research and collect examples of well designed posters to clarify conclusions in design thinking by choosing examples that clearly show the graphic design principles in action

0 1 2 3 4

2. Create a poster design that expresses the personality or spirit of the event through the creative concept, imagery, materials used and typography

0 1 2 3 4

3. Communicate concept / composition using thumbnail sketches that ...

  • Are fast and un-detailed
  • Drawn in proportion to the dimensions of the finished piece
  • Conveys an entirely separate or different creative concept
  • Shows emphasis, balance, rhythm, unity
  • Shows use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground
  • Conveys composition, sizing and position
  • Shows that you can come up with more then one good idea
  • Shows the relationship between graphic elements
  • Shows general shapes of graphic elements

    0 1 2 3 4

4. Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating it into the 3 roughs of the poster design

0 1 2 3 4

5. Communicate refined concept, detailed composition and typographic formatting of the poster design using tight roughs that...

  • Work off of one of the previous thumbnail sketches
  • Are drawn in proportion or actual size
  • Convey type choice
  • Convey type size, spacing and leading
  • Indicate usage of color
  • Convey photographic or illustrative imagery
  • Are each an entirely different creative concept
  • Are hand drawn roughs using pencil, felt tip or colored pencil

    0 1 2 3 4

6. Develop illustrative or photographic images to incorporate through rough sketches

0 1 2 3 4

7. Be productive and use studio (class) time effectively by...

a) attending all process class sessions
b) showing up with research materials
c) participating in concept development
d) using class time as an opportunity to get the job done

0 1 2 3 4

8. Assess your work and make appropriate revisions by getting feedback through the account executive, art director and other colleagues

0 1 2 3 4

Suggestions for improvement: