GRDSN 102: Design Tech I

Project: Logo and Stationery Design

Terminology:

Pathfinder, file format, native vector files, paths / outlines, anchor points, bezier objects, EPS, raster, vector

Resources:

Illustrator: Visual Quickstart

Exercises:

Scanning and Tracing Logo / Drawing

Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.

1. Follow oral and written instructions by attending all meetings and reading handouts provided

0 1 2 3 4

2. Pay attention to detail on the logo by...

zooming in on artwork, making sure anchor points are precise on the logo design
creating lines that are straight when needed
creating bezier objects that...
use a minimum amount of anchor points
have smooth curves
use a minimum amount of shapes to create the file

0 1 2 3 4

3. Pay attention to detail on the stationery design by...

kerning text
setting leading
checking word spacing
making sure client information is put in the appropriate areas
spell checking

0 1 2 3 4

4. Use pathfinder to combine shapes down to the simplest final vector construction.

0 1 2 3 4

5. Use multiple artboards to create the business card, letterhead and envelope.

0 1 2 3 4

6. Create and save file using the appropriate software and file format by...

creating logo using a vector based drawing program
saving file with the correct file extension

0 1 2 3 4

7. Develop raster and/or vector files that are not distorted, curves are smooth and are in the correct resolution

0 1 2 3 4

8. Use layers effectively in order to isolate specific parts of the logo design

0 1 2 3 4

9. Scan, place and trace original line art imagery developed from drawings / rough sketches by...

scanning rough sketches using the flatbed scanner
placing line art scan into digital drawing program and creating a template layer
creating new layer to trace over line art

0 1 2 3 4

10. Convert text to paths / outlines in order to...

change each letter into a separate graphic object
re-shape the letter / font
scale, rotate, flip or transform like any non-type object
allow a user to open or print your document without having to load a particular font

0 1 2 3 4

11. Create bleeds to create the illusion that the press printed to the edge of the sheet of paper.

0 1 2 3 4

12. Create color separations that are correct by...
printing them out on a laser printer and visually checking color and graphics accuracy

0 1 2 3 4

13. Create color separations that are correct by...
printing them out on a laser printer and visually checking color and graphics accuracy

0 1 2 3 4

14. Maintain a positive attitude when computer problems arise by staying calm, and viewing technical problems as an opportunity to learn something new

0 1 2 3 4

15. Save files for a service provider by...

saving original native files
collecting screen and printer fonts
saving vector and raster files in the correct file format and with the correct extensions (.ai, .pdf, .tif)
using proper and logical naming conventions

0 1 2 3 4

16. Meet all deadlines by...

having a peer review of your project
getting the production manager to sign off on final black and white print out to show to client
showing the production manager

0 1 2 3 4

Suggestions for improvement: