GRDSN 102: Design Tech I

Project: Poster

Terminology:

Email Attachment, PDF, Spot Colors, Color Separations, Line Art, Resolution, Anchor Points, Bezier, EPS, Pantone Colors, Service Bureau

Resources:

Illustrator and Photoshop: Visual Quickstart

Exercises:

Scanning, Color Separation, Overprinting

Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.

1. Follow oral instructions and those posted to the web in order to get the comprehensive poster design completed on time.

0 1 2 3 4

2. Scan line art and rough drawings to use as a template by...

scanning the client's logo in grayscale with enough resolution to trace the image
importing the logo to a vector based program and creating a template layer to trace over
scanning original rough drawings to create bezier curve objects
scanning original artwork with enough resolution to turn it into a bit mapped image (1200ppi)

0 1 2 3 4

3. Crop a photographic image and save in the appropriate resolution by...

a) crop the image to match the rough layout
b) scale to layout size and re-sample to 266 ppi
c) crop photo in appropriate software

0 1 2 3 4

4. Develop bezier curve illustrations for the poster design and save in the appropriate format by...

creating smooth curves using a minimum number of anchor points
using bezier curve handles
saving illustration files as an Encapsulated Postcript file (.eps)

0 1 2 3 4

5. Use layers to isolate graphic elements in order to manipulate / change specific elements without effecting other elements of the poster design.

0 1 2 3 4

6. Adjust the letter spacing and leading of type in the poster design . The space between the letters and words should be consistent. The letter and line spacing should enhance the theme of the design.

0 1 2 3 4

7. Use spot colors in the poster design by choosing 2 specific Pantone colors.

0 1 2 3 4

8. Create a duotone raster image using two Pantone Colors.

0 1 2 3 4

9. Overlap vector shapes using knockout and overprint attributes for stroke and fill.

0 1 2 3 4

10. Create bleeds to create the illusion that the press printed to the edge of the sheet of paper.

0 1 2 3 4

11. Convert text to paths / outlines in order to...

change each letter into a separate graphic object
re-shape the letter / font
fill, create gradients, scale, rotate, flip or transform like any non-type object
allow a user to open or print your document without having to load a particular font

0 1 2 3 4

12. Find resources to solve any technical problems by using the software help menus, textbooks, online resources and communicating with colleagues.

0 1 2 3 4

13. Save files for a service bureau or printer by...

packaging all page layout files, graphics, and fonts
using logical naming conventions
putting files on the server in the appropriate location

0 1 2 3 4

14. Create color separations for the poster design that are correct by printing them out on a laser printer and visually checking color and graphics accuracy.

0 1 2 3 4

15. Maintain a positive attitude when computer issues arise by remaining calm under pressure and in stressful situations.

0 1 2 3 4

16. Meet the deadline within stated time parameters by delivering the final comprehensive poster design on time to the client.

0 1 2 3 4

Suggestions for improvement: