GRDSN 111: Design Process II
Project: Menu
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Collect and research examples of contemporary industry work to clarify conclusions in design thinking by choosing examples that clearly show the graphic design principles in action
0 1 2 3 4
2. Create a concept for the menu that communicates something specific about the restaurant.
0 1 2 3 4
3. Produce visual elements that are appropriate / effective in representing the client / product / service that...
- represent the company, service or product in a positive way
- communicates the mood, spirit and/or theme of the product and company
- does not offend people
- appeals to the target audience
0 1 2 3 4
4.Communicate concept / composition using thumbnail sketches that ...
- Are fast and un-detailed
- Drawn in proportion to the dimensions of the finished piece
- Conveys an entirely separate or different creative concept
- Shows emphasis, balance, rhythm, unity
- Conveys composition, sizing and position
- Shows that you are able to come up with more than one good idea
- Shows the relationship between graphic elements
- Shows general shapes of graphic elements
0 1 2 3 4
5. Submit a style board for each of your rough designs that...
- show thinking as it relates to the design principles
- state the objective and your creative strategy
- clearly shows an industry example
- clearly shows creative usage of typography
- clearly shows usage of a minimum of 3 design elements
(ie: color, line, shape, texture, value, spatial depth)
- is linked to the roster page with your rough design
0 1 2 3 4
6.Develop creative design solutions that demonstrate effective use of the elements and principles of design
0 1 2 3 4
7. Communicate refined concept, detailed composition and typographic formatting using tight roughs that..
- Work off of one of the previous thumbnail sketches
- Draw in proportion or actual size
- Convey type choice
- Convey type size, spacing and leading
- Indicate usage of color
- Convey photographic or illustrative imagery
- Create each rough as an entirely different creative concept
- Hand draw using pencil, felt tip or colored pencil
0 1 2 3 4
Suggestions for improvement: