GRDSN 112: Design Technology II

Project : Black and White Newspaper Ad

Due Date: TBA
Terminology: Column Inches, EPS, TIFF, Halftone, Dot Gain, Screen Ruling, Continuous Tone Image, Dots-per-inch, FPO
Suggested Resources: Getting it Printed by Beach & Kelly, Pocket Pal, Lynda.com InDesign Essential Training CS3
Exercises: Resolution, Scanning, Column Inches

Performance Objectives: (Things you will be able to learn...)
and Criteria (This is how well it has to be done...)

 

Instructions: Select a score for each outcome below based on the following scale..

0= No exposure, experience or knowledge in this area. Cannot perform any part of the task at a level sufficient for participation.
1= Can do most parts of the task. Demonstrates partial understanding of the competency. Need instruction and/or supervision.
 2= Can complete the task with limited supervision. Demonstrates a very good understanding of the competency.
3= Demonstrates excellent understanding of the competency. Can work independently without supervision.
4= Can teach the competency / skill to others.

  1. Use production time effectively by...
    1. using contextual menus (video: InDesignCS3 : Chp. 3 Contextual menus)
    2. using keyboard shortcuts (video: InDesignCS3 : Chp. 3 Keyboard shortcuts)
    3. stacking, arranging, and locking layers (video: InDesignCS3 : Chp. 5 Managing Objects)

      0 1 2 3 4

  2. Set page margins, and column guides to aid readability (video: InDesignCS3 : Chp. 4 Margin and Column Guides)

    0 1 2 3 4

  3. Formatting and organizing information to create a visual hierarchy of text elements by...
    1. using drop caps (video: InDesignCS3 : Chp. 12 Drop Caps)
    2. using tabs (video: InDesignCS3 : Chp. 12 Tabs)
    3. using hanging indents (video: InDesignCS3 : Chp. 12 Tabs)
    4. using paragraph rules (video: InDesignCS3 : Chp.12 Paragraph rules)

      0 1 2 3 4

  4. Create interest / unity by...
    1. Importing text and graphics (video: InDesignCS3 : Chp. 6&7 Import Text & Graphics)
    2. using clipping paths for silhouetted images (video: InDesignCS3 : Chp. 7 Clipping Paths)
    3. Creating text wraps (video: InDesignCS3 : Chp. 9 Text Wraps)

      0 1 2 3 4

  5. Save files for a service provider by...
    1. packaging all fonts, graphics and pagelayout files necessary for the job to print correctly
      (video resource: InDesign CS3 : Chp. 17 Preflight and Package)
    2. using PDF presets (video resource: InDesign CS3 : Chp. 16 Exporting PDF)

      0 1 2 3 4

  6. Develop images to incorporate into the design by...
    1. understanding the difference between raster and/or vector native files
      (video: Illustrator CS3 : Chp. 1 Key Concepts)
    2. understanding what a bit map image is by scanning line art
    3. scanning photographic images in the correct resolution for output

      0 1 2 3 4

  7. Visually check spacing of the type within the headline and body text by...
    1. setting the kerning, leading and using character formatting (video: InDesign CS3 : Chp. 11 Character Formatting)

      0 1 2 3 4

  8. Determine and scan photographic imagery in correct resolution by...
    1. setting the artwork for the black and white newspaper ad halftone to print 85lpi
      (video: Photoshop Scanning Principles: Chp. 1 Resolving resolution)
    2. scanning line art to use as bit mapped image

      0 1 2 3 4

  9. Find resources to solve technical problems by using the software help menus, textbooks, online resources and communicating with colleagues

    0 1 2 3 4

  10. Maintain a positive attitude when computer problems arise by remaining calm under pressure and in stressful situations

    0 1 2 3 4


Suggestions for improvement: