GRDSN 113: Design Projects II

Project : Black and White Newspaper Advertisement

Terminology: Account Executive, Comprehensive, FPO
Resources: Graphic Design Solutions by Robin Landa
Exercises: TBA

Client Info

Performance Objectives: (Things you will be able to learn...)
and Criteria (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale:

1. Meet deadline by delivering the roughs and final comprehensive black and white newspaper ad on the stated date
   
   0 1 2 3 4
   
2. Respect the client's point of view by speaking in a polite manner and asking questions when it is appropriate
   
   0 1 2 3 4
   
3. Attend and participate in all meetings set by the client by showing up on time and attending all meetings held by the client
   
   0 1 2 3 4
   
4. Pay absolute attention to detail by...
   1. checking letter spacing
   2. checking spelling and grammar
   3. checking punctuation
      
      0 1 2 3 4
      
5. Follow instructions on the web, via email and orally
   
   0 1 2 3 4
   
6. Produce visual elements that are appropriate / effective in representing the client / product / services that...
   1. represent the company, service or product in a
      positive way
   2. communicate the mood, spirit and/or theme of the company and product
   3. do not offend people
      
      0 1 2 3 4
      
7. Craft each visual element with an attention to detail by...
   1. kerning type and setting the leading
   2. crafting bezier curves accurately
   3. not distorting imagery in the final comprehensive black and white newspaper ad
      
      0 1 2 3 4
      
8. Act, speak and ask questions in a professional manner by...
   1. looking as if you are prepared to work,
   2. speaking politely and respectfully of others and the work at hand
   3. asking appropriate questions
   4. having a positive attitude
   5. having a sense of humor
      
      0 1 2 3 4
      
9. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new
   
   0 1 2 3 4
   
10. Meet stated quality expectations in projects, activities and information / copy requirements by including all copy, logo and other elements supplied by the client on the comprehensive ad
    
    0 1 2 3 4
    
11. Deliver final digital files to the client by placing the files on the server and in the correct folder

0 1 2 3 4