First Day of Classes

Tech II:

- Philosophy of Education
Multiple Intelligences:

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- Grading

- Overview of Project

- Lynda.com

Homework

1. Take Multiple Intelligence Quiz

2. Start Reading: Graphic Design Solutions Chp 13: Advertising

3. Research and choose a product for the advertisement project.

4. Log into your Lynda.com account

5

Proc 1:

Agenda:

- Go to Library (Research Ex 1)

- Return with Industry Books

- Work in lab, scan or photograph product advertisements

- Put on server

Homework:

- Read: Graphic Design Solutions
Chp 13 Quiz

Proc & Tech Lab:

- Graphic Design Solutions
Chp 13 Quiz

- Creative Brief Ex

- Mind Map Ex

Due Step 1 Signoff: Advertisement Research

Homework:
Using the Advertising Design Annuals study the work and find inspiration...

Work on Thumbnails:

- Pencil

- Tracing Paper

Proj II: Ogilvy "How To..." Production Exercise

Tech II:

Due Step 2 Signoff:
Hand in Sign Off Sheet and Advertisement Thumbnails
(10 Concepts), Creative Brief and Mind Map

Homework:

Creative Techniques Ex

Proc II:

Creative Techniques Ex Due

- Headline Ex: Pun, Metaphors, Simile
Due: At 9:30am

Homework:

Using the Headline Exercise create a minimum of 5 creative headlines for "the strongest benefit" of your product.

Tech II:

Agenda: Photography Ex

Due Step 3 Signoff: Advertisement Digital Roughs

Step 4 Project Signoff: Advertisement Concept / Direction Chosen

Lab Ex: Ogilvy Ad Due Printed out BW

HOLIDAY: Martin Luther King

Process II:

Roughs / Conversations

Determine Photography to be used.

Work in Lab @ 9:30 check off of Photography Due.

Step 5 Tech Signoff: Ad Campaign Digital Strategy

- Web Banner Ad Exercise

Homework: View Lynda.com Tutorials on Selections and Layer Mask Exercise

Process II:

Selections and Layer Mask Exercise due at 10am

Greg will not be in, on Holiday :-)

NOTE: Graphic Design Club Meeting @ Noon in CBE LAB

AD FED will be in to talk about benefits of membership.

Process & Tech Lab:

TBD

23

Projects and Tech II:

- ReviewSelections and Layer Mask Exercise

- File Management

Proj II Course: Hand out Menu Project

- Overview of Project

- Overview of Template

- Mood boards

- Student Examples

Step 6 Process Signoff: Ad Campaign Comprehensive Designs: Print, Web, Outdoor, Mobile

Tech II:

Color Prints

- PDF Settings

- Thumbdrive

- Kinko's or SFCC Library

Hand out: Lettering Ex

Step 7 Process Signoff: Ad Campaign Comprehensive Designs: Print, Web, Video, Mobile

Process & Tech Lab II

Step 8 Project Signoff: Final Ad Campaign Comprehensive Designs: Project on Template Due

Web Banner Ad Ex Due

11"x17" Color Print Due

- Menu Examples

Homework:

Restaurant Menu:
- Design Research

- Mind Map

- Logo thumbnails

Projects and Tech II:

In Class Assignment:

Adobe InDesign Ex:

Character & Paragraph Styles

Hand in Mind Map and Restaurant Logo Thumbnails

Homework:

- Scanning Exercise

31

Process II:

Type Exercise: Lettering Due

Homework:

MOOD BOARD RESEARCH:

- Print Examples

- Logo Designs

- Usage of Paper

- Typography

- Web Designs

The research should illustrate: Sophistication and Understated Design

Tech II:

Step 9 Tech Signoff: Ad Campaign Final Tech files received.

Tech II: Paragraph & Character Style exercise Due on server at start of class.

Today's Agenda:

- REGROUP...

- Menu Template

- Discuss objective, strategy, mind map, mood board(s)

- Step 2 Thumbnails based on Mood Boards

Process II:

MOOD BOARD RESEARCH

Process & Tech Lab II

Step 1 Process Signoff: Research/Mood Board

Menu Template INDD PDF due:

- Objective, Strategy, Mind Map, Mood Board(s)

Tech II: Scan Exercise Due on server at start of class.

Menu Readability

Homework:

Type Exercise Handed out

Projects and Tech II:

- Foundations of Paper

Step 2 Process Signoff:
Menu Design Thumbnails

Hand in:

-Sign off Sheet

-Thumbnails

Projects Course:

AD FED MEETING:

Please check your email and go to: The Spokane Ad Fed web page.

I think this will be a fun event. My understanding is all students get a discount at monthly programs of $10 off regular price. This means lunch and the program is only $5.

Please sign up, see if you can arrange a carpool, and we'll plan on attending the event at 11:30am - 1pm

DRESS = Business Casual

Clean shirt, Clean pants, Clean shoes,

No hats.

Process II:

Type Exercise Due

Tech II:

-Overview of Tech Competencies

-Overview of Process Competencies

-Work on Roughs

Process: Work on Roughs in Lab

Process & Tech Lab II

Step 3 Process Signoff: Menu Design Roughs

- Hand Drawn

- Cover and Inside Spread

Step 4 Project Signoff: Menu Design Roughs Chosen

Type Exercise Handed out

Projects and Tech II:

Step 5 Tech Signoff: Menu Design Tech Strategy

- Character / Paragraph Styles Import

- Indents

- Tabs (Lynda.com)

- Leaders

- Hanging Indents

- Bullets

- Overprint

- Separation Preview

Greg needs to meet with Carl Richardson

Process II:

Type Exercise: Illustrate Due

Tech II:

Working on Menu Designs

- Environmental
- Web Design

Process II:

Step 6 Process Signoff: Menu Design Comprehensives Due

Process & Tech Lab II

Step 7 Project Signoff: Final Menu Design Due : grayscale folding dummy

Hand out:

Environmental Design Ex

20

HOLIDAY: Presidents Day

Process II:

Step 1 Process Signoff: Web Menu Design Thumbnails at begining of class

Work on final tech files,site map, wireframes,and environmental design.

Tech II:

Step 8 Project Signoff: Final Menu Design

Full Color Folded Dummy / Mock Up Due

to be photographed in Lab 8am - Noon.

Working on Final Menu Tech files and separations.

- Presses

- Print Checklist

Process II:

Step 9 Tech Signoff: Menu Design Final Tech files received.

Collect signoff sheets.

Agenda:

-Website Competencies overview

-Site maps

-Box Model

Process & Tech Lab II

Step 2 Process Signoff:

1. Site map due

2. Web site wireframes

3. Environmental Design

27

Projects and Tech II:

- Working on Roughs

Due:

- Skill Sets not included on menu design

- Photograph of Menu

Homework:

Type Exercise
Photo Illustration

28

Process II:

Start of Lynda.com
Web Design Fundamentals

(Section 1)

Homework:

(Section 2)

29

Tech II:

Web Design Fundamentals

(Section 3)

Homework:

(Section 4)

Process II:

Step 3 Process Signoff: Web Menu Design Roughs Due

Step 4 Project Signoff: Web Menu Design Roughs Chosen

Web Design Fundamentals

(Section 5)

Homework:

(Section 6)

Process & Tech Lab II

Step 5 Tech Signoff: Web Menu Design Tech Strategy

Photo Illustration Exercise Due

Projects and Tech II:

Photo Illustration Review

Review: Lynda.com

(Section 4)

Web Design Fundamentals

(Section 5)

Homework:

(Section 6)

- Work on Design Comprehensives

Step 6 Process Signoff:

Web Menu Design Comprehensives Due

(All web site pages designed out in either Adobe Photoshop or Illustrator. Placed in Web Browser. Printed in color and actual size, centered on an 8.5"x11". Sized to Fit.)

Note: The SFCC library has 8.5"x11" color prints for 7 cents each.

Tech II:

Web Design Fundamentals

(Section 7)

- Grids

- File optimization / slicing in Photoshop

- Project Template

Homework:

Web Exercise:

HTML Elements

Process II:

Work in Lab on Web Design / Project Template

9

Proc / Tech Lab:
Web Exercise Due

Projects and Tech II:

Step 7 Project Signoff:

Final Template for Restaurant Project Due

Printed in Black & White for review.

Process II: Work on Presentation Booklet

Tech II:

CSS Float Exercise

Process II:

Step 8 Project Signoff:

Final Template for Restaurant Project Due

Printed in color and comb bound.

DEAD DAY: No class

Final Exams

Projects and Tech II:

TBD

Final Exams

Process II:

Step 9 Tech Signoff: Web Restaurant Design and presention booklet files...
Final Tech files received.

Hand in Sign Off Sheets for:

- Ad Campaign Project

- Restaurant Menu Project

- Restaurant Website

Final Exams

Tech II:

Required Attendance

2nd Year Presentations for Graduate Show Marketing

9:30am - Noon

Sym wy men
RM 110