GRDSN 113: Design Projects II
Project: Menu
Client: SALERNO Italian Restaurant
Salerno is a family-owned Italian full-service restaurant. The entrees feature authentic Southern Italian family recipes. The food is definitely gourmet. The atmosphere is upscale and sophisticated. The design of the typography, logo and menu should reflect these qualities in a sophisticated, understated manner.
Download: Menu Copy
Terminology: Folding Dummy
Resources: Graphic Design Solutions by Robin Landa
Exercises: TBA
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1.Meet deadline by delivering the roughs and final comprehensive menu design on the stated date
0 1 2 3 4
2. Respect the client's point of view by speaking in a polite manner and asking questions when it is appropriate.
0 1 2 3 4
3. Attend and participate in all meetings set by the client by showing up on time and attending all meetings held by the client.
0 1 2 3 4
4. Pay absolute attention to detail by...
- checking letter spacing
- checking spelling and grammar
- checking punctuation
0 1 2 3 4
5. Follow instructions by... reading over the material on the web, checking email and listening carefully at each meeting.
0 1 2 3 4
6. Produce visual elements that are appropriate / effective in representing the client / product / services that..
- represent the company, service or product in a positive way
- communicate the mood, spirit and/or theme of the company and product
- do not offend people
0 1 2 3 4
7. Craft each visual element with an attention to detail by...
- creating a grayscale folding dummy
- taping, gluing or stapling the folding dummy in a clean manner
- not distorting illustrative or photographic imagery in the final comprehensive menu design
- creating an aesthetically pleasing design
0 1 2 3 4
8. Act, speak and ask questions in a professional manner by...
- looking as if you are prepared to work,
- speaking politely and respectfully of others and the work at hand
- asking appropriate questions
- having a positive attitude
- having a sense of humor
0 1 2 3 4
9. Meet stated quality expectations in projects, activities and information / copy requirements by including all copy, logo and/or other elements supplied by the client on the comprehensive menu design. Design should utilize an 11"x17" paper stock.
0 1 2 3 4
10.Deliver final digital files to the client by...
- placing the menu design files on the server and in the appropriate folder (web vs. print)
- files should be named appropriately
- files should be packaged, ready for upload to a web server or for a print provider
0 1 2 3 4
11. Act in a professional manner by...
- maintaining a positive attitude in the face of discouragement
- looking at problems as an opportunity to learn something new
- developing a positive work ethic conducive to learning
- being open to constructive criticism
0 1 2 3 4
Suggestions for improvement: