Client: SALERNO Italian Restaurant
Salerno is a family-owned Italian full-service restaurant. The entrees feature authentic Southern Italian family recipes. The food is definitely gourmet. The atmosphere is upscale and sophisticated.
The design of the typography, logo and menu should reflect these qualities in a sophisticated, understated manner.
Terminology: Folding Dummy Resources: Graphic Design Solutions by Robin Landa Exercises: TBA
Performance Objectives: (Things you will be able to learn..) and Criteria (This is how well it has to be done..)
Instructions: Select a score for each outcome below based on the following scale:
0= Failed to meet any expectations.
1= Applied minimal effort.
2= Performed to a level required.
3= Applied extra effort to meet expectations.
4= Exceeded all expectations.
Meet deadline by delivering the roughs and final comprehensive menu design on the stated date
0
1
2
3
4
Respect the client's point of view by speaking in a polite manner and asking questions when it is appropriate
0
1
2
3
4
Attend and participate in all meetings set by the client by showing up on time and attending all meetings held by the client
0
1
2
3
4
Pay absolute attention to detail by...
checking letter spacin
checking spelling and gramma\
checking punctuation
0
1
2
3
4
Follow instructions by... reading over the material on the web, checking email and listening carefully at each meeting.
0
1
2
3
4
Produce visual elements that are appropriate / effective in representing the client / product / services that...
represent the company, service or product in a
positive way
communicate the mood, spirit and/or theme of the company and product
do not offend people
0
1
2
3
4
Craft each visual element with an attention to detail by...
creating a grayscale folding dummy
taping, gluing or stapling the folding dummy in a clean manner
not distorting illustrative or photographic imagery in the final comprehensive menu design
creating an aesthetically pleasing design
0
1
2
3
4
Act, speak and ask questions in a professional manner by...
looking as if you are prepared to work,
speaking politely and respectfully of others and the work at hand
asking appropriate questions
having a positive attitude
having a sense of humor
0
1
2
3
4
Meet stated quality expectations in projects, activities and information / copy requirements by including all copy, logo and/or other elements supplied by the client on the comprehensive menu design. Design should utilize an 11"x17" paper stock.
0
1
2
3
4
Deliver final digital files to the client by...
placing the menu design files on the server and in the appropriate folder (web vs. print)
files should be named appropriately
files should be packaged, ready for upload to a web server or for a print provider
0
1
2
3
4
Act in a professional manner by...
maintaining a positive attitude in the face of discouragement
looking at problems as an opportunity to learn something new
developing a positive work ethic conducive to learning
