GRDSN 121: Design Process III

Project: Newsletter Design

Terminology: Nameplate, Clip Art, FPO, Newspaper Terms
Resources:
Web: Grid Layouts1
Print: Grid Layouts1

Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale...

0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.		 3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.

  1. Research and collect examples of...
    a) well designed nameplates, newsletter layouts and paper
    b ) newsletters that clearly show the graphic design principles in action
    c) good use of color, line, shape, texture, and typography
    d) well designed clip art

    0 1 2 3 4

  2. Submit a styleboard for each of your rough designs to show thinking as it relates to the design principles

    0 1 2 3 4

  3. Create a newsletter that expresses the personality or spirit of the company through the creative concept, imagery, materials used and typography

    0 1 2 3 4


  4. Incorporate typographic and page layout elements to help guide a reader and create interest by incorporating...
    headlines: The story's title
    subheads: Short descriptions or categories within the article
    lead-ins or deck: A smaller headline added below the main headline
    drop caps: A large capital letter used to direct a reader's eye
    pull quotes or liftout quote: A quotation from the story given graphic emphasis
    end story markers: symbol, logo or type indicating the end of an article
    photo captions or cutline: Information about a photo or illustration
    jump line: A line telling the reader what page the story continues on
    flag or nameplate
    infographic
    folio: A line showing the page number and paper's name
    Display head
    standing head(s)
    photo credit(s)
    photo cutouts or silhouette


    0 1 2 3 4

  5. Communicate concept / composition using thumbnail sketches that ...
    1. Are quick yet understandable
    2. Uses ideation techniques such as the "Creative Techniques Listing" or the "Thinking Creatively" textbook
    3. Allows yourself to brainstorm and record every whim, even the bad, dumb, overused,
      inappropriate or impractical ideas in order to get to a unique idea
    4. Are drawn in proportion to the dimensions of the finished piece
    5. Convey an entirely separate or different creative concepts, grid systems and layouts
    6. Show emphasis, balance, rhythm, unity
    7. Show use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground
    8. Convey composition, sizing and position
    9. Exhibit flexible visual thinking
    10. Show the relationship between graphic elements
    11. Show general shapes of graphic elements

      0 1 2 3 4


  6. Indicate the hierarchy of elements by...
    1. Determining the relative importance of every section of the client's text
    2. Choosing a method of emphasis using size, boldness, italics, font choice, spacing, alignment, kerning, etc.
    3. Indicating the visual weight of elements by careful rendering or varying the stroke weight of lines.
    4. Separating content using line, shape and value.

      0 1 2 3 4


  7. Develop creative design solutions that demonstrate effective use of the formal elements of design
    by incorporating the following into your rough designs...
    1. line
    2. shape
    3. color
    4. value
    5. texture

      0 1 2 3 4

  8. Identify and utilize the principles of design...
    1. balance
    2. emphasis
    3. rhythm
    4. unity

      0 1 2 3 4


  9. Create the illusion of depth by...
    1. overlapping imagery
    2. varying the size of shape, type or imagery
    3. using color to have elements recede or come to the foreground
    4. using perspective angles 

      0 1 2 3 4

  10. Create interesting typographic compositions by...
    1. kerning type (wide, tight or varied)
    2. using an overused font in a new and fresh way (using line, texture, shape or various sizes)
    3. choosing appropriate typefaces to portray a style or personality
    4. varying the use of caps and lower case letter forms
    5. manipulating a typeface with an awareness of the horizontal and vertical line weights
    6. contrasting type faces

      0 1 2 3 4

  11. Devise and apply grid systems to the newsletter by..
    a. setting the preferences in your layout program to have grids in front
    b. setting the grid subdivisions to usable increments

    0 1 2 3 4

  12. Communicate refined concept, detailed composition and typographic formatting of the newsletter using tight roughs ...
    1. Work off of one of the previous thumbnail sketches
    2. Draw in proportion or actual size
    3. Convey type choice
    4. Convey type size, spacing and leading
    5. Indicate usage of color
    6. Convey photographic or illustrative imagery
    7. Create each rough an entirely different creative concept
    8. Generate roughs on the computer

      0 1 2 3 4

  13. Research clip art or develop spot illustrations to incorporate by...
    1. scanning dover clip art illustrations
    2. importing clip art from CDs
    3. creating original line art drawings

      0 1 2 3 4

  14. Assess your work and make appropriate revisions by...
    1. gaining peer feedback at the rough stage
    2. gaining peer feedback at the digital comp stage

      0 1 2 3 4

Suggestions for improvement: