GRDSN 121: Design Process III
Project: Newsletter
Terminology: Nameplate, Clip Art, FPO, Newspaper Terms
Resources: Grid Layouts1
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Research and collect examples of...
- well designed nameplates, newsletter layouts and paper
- newsletters that clearly show the graphic design principles in action
- good use of color, line, shape, texture, and typography
- well designed clip art
0 1 2 3 4
2. Submit a style board for each of your rough designs to show thinking as it relates to the design principles
0 1 2 3 4
3. Create a newsletter that expresses the personality or spirit of the company through the creative concept, imagery, materials used and typography
0 1 2 3 4
4. Incorporate typographic and page layout elements to help guide a reader and create interest by incorporating...
- headlines: The story's title
- subheads: Short descriptions or categories within the article
- lead-ins or deck: A smaller headline added below the main headline
- drop caps: A large capital letter used to direct a reader's eye
- pull quotes or lift out quote: A quotation from the story given graphic emphasis
- end story markers: symbol, logo or type indicating the end of an article
- photo captions or cut line: Information about a photo or illustration
- jump line: A line telling the reader what page the story continues on
- flag or nameplate
- info graphic
- folio: A line showing the page number and paper's name
- Display head
- standing head(s)
- photo credit(s)
- photo cutouts or silhouette
0 1 2 3 4
5. Communicate concept / composition using thumbnail sketches that ...
- Are quick yet understandable
- Uses ideation techniques such as the "Creative Techniques Listing" or the "Thinking Creatively" textbook
- Allows yourself to brainstorm and record every whim, even the bad, dumb, overused,
inappropriate or impractical ideas in order to get to a unique idea
- Are drawn in proportion to the dimensions of the finished piece
- Convey an entirely separate or different creative concepts, grid systems and layouts
- Show emphasis, balance, rhythm, unity
- Show use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground
- Convey composition, sizing and position
- Exhibit flexible visual thinking
- Show the relationship between graphic elements
- Show general shapes of graphic elements
0 1 2 3 4
6.Indicate the hierarchy of elements by...
- Determining the relative importance of every section of the client's text
- Choosing a method of emphasis using size, boldness, italics, font choice, spacing, alignment, kerning, etc.
- Indicating the visual weight of elements by careful rendering or varying the stroke weight of lines.
- Separating content using line, shape and value.
0 1 2 3 4
7. Develop creative design solutions that demonstrate effective use of the formal elements of design
by incorporating the following into your rough designs...
- line
- shape
- color
- value
- texture
0 1 2 3 4
8. Identify and utilize the principles of design...
- balance
- emphasis
- rhythm
- unity
0 1 2 3 4
9. Create the illusion of depth by...
- overlapping imagery
- varying the size of shape, type or imagery
- using color to have elements recede or come to the foreground
- using perspective angles
0 1 2 3 4
10. Create interesting typographic compositions by...
- kerning type (wide, tight or varied)
- using an overused font in a new and fresh way (using line, texture, shape or various sizes)
- choosing appropriate typefaces to portray a style or personality
- varying the use of caps and lower case letter forms
- manipulating a typeface with an awareness of the horizontal and vertical line weights
- contrasting type faces
0 1 2 3 4
11. Devise and apply grid systems to the newsletter by..
- setting the preferences in your layout program to have grids in front
- setting the grid subdivisions to usable increments
0 1 2 3 4
12.Communicate refined concept, detailed composition and typographic formatting of the newsletter using tight roughs ...
- Work off of one of the previous thumbnail sketches
- Draw in proportion or actual size
- Convey type choice
- Convey type size, spacing and leading
- Indicate usage of color
- Convey photographic or illustrative imagery
- Create each rough an entirely different creative concept
- Generate roughs on the computer
0 1 2 3 4
13. Research clip art or develop spot illustrations to incorporate by...
- scanning dover clip art illustrations
- importing clip art from CDs
- creating original line art drawings
0 1 2 3 4
14. Assess your work and make appropriate revisions by...
- gaining peer feedback at the rough stage
- gaining peer feedback at the digital comp stage
0 1 2 3 4
Suggestions for improvement: