GRDSN 122: Design Technology III

Exercise: 3-D Logo


Scenario: You are a graphic designer working for a advertising agency. You have been assigned to develop a 2-D for print and 3-D version of the logo to use in a television advertisement.

The client has asked that the logo be lighted in a creative way and it be placed on a black background for use at a post production facility. You will create the logo in 3D and light it within the program.

One of the presentations will be on a 14"x14" black mat board. The logos, one in black and white and one in color, will be 4 inch squares leaving at least a 2" border to the edge of the mat board.

The digital presentation will need to simulate the final on-air graphic as closely as possible.

The client has asked that all digital files be delivered for future use.


Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale..

0= No exposure, experience or knowledge in this area. Cannot perform any part of the task at a level sufficient for participation.
1= Can do most parts of the task. Demonstrates partial understanding of the competency. Need instruction and/or supervision.
2= Can complete the task with limited supervision. Demonstrates a very good understanding of the competency.
3= Demonstrates excellent understanding of the competency. Can work independently without supervision.
4= Can teach the competency / skill to others.

  1. Follow oral instructions and those posted to the web by...
    0 1 2 3 4
  2. Create a logo using bezier curve drawings ...
    1. that use a minimal amount of anchor points
    2. are accurate
    3. are in proportion
    0 1 2 3 4
  3. Import a 2-D object by saving the bezier curve drawing in appropriate format in order to extrude
    0 1 2 3 4
  4. Create 3-D objects from 2-D templates by using the extrude tool
    0 1 2 3 4
  5. Extrude an object by specifying depth for extrusion
    0 1 2 3 4
  6. Light an object by using and moving the global light(s)
    0 1 2 3 4
  7. Work with various modes (wire frame, etc.) to display and visualize images and render images quickly
    0 1 2 3 4
  8. Use a three-axis Cartesian XYZ model space to define the position of all objects
    0 1 2 3 4
  9. Complete tasks within stated time parameters by delivering the final comprehensive 2-D and 3-D logo design on time to the client
    0 1 2 3 4
  10. Maintain a positive attitude when computer issues arise by remaining calm under pressure and in stressful situations
    0 1 2 3 4

last updated 3.31.08