GRDSN 123: Design Projects III

Project: Newsletter Design


Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale:

0= Failed to meet any expectations.
1= Applied minimal effort.
2= Performed to a level required.
3= Applied extra effort to meet expectations.
4= Exceeded all expectations.


  1. Meet deadlines by delivering...
    a) three rough designs on the stated date
    b) a folded final comprehensive newsletter design on the stated date
    c) linking the design to the roster page provided

    0 1 2 3 4

  2. Respect the client's point of view by using appropriate language, speaking politely, speaking tactfully, and asking questions when it is appropriate.

    0 1 2 3 4

  3. Attend all client meetings by showing up on time and being prepared for work

    0 1 2 3 4

  4. Gather and determine all copy, logos and imagery to incorporate by asking questions of the client, listening to the client, checking the website, and checking for email sent by the client

    0 1 2 3 4

  5. Pay absolute attention to copy details by checking spelling, punctuation, grammar, widows and orphans

    0 1 2 3 4

  6. Follow instructions on the web, via email and orally in order to get the roughs and comprehensive newsletter completed on time

    0 1 2 3 4

  7. Act, speak and ask questions in a professional manner through...

    a) looking as if you are prepared to work,

    b) speaking politely and respectfully of others and the work at hand

    c) asking appropriate questions

    d) having a sense of humor

    0 1 2 3 4

  8. Produce visual elements that are appropriate and effective in representing the client / product / service by choosing graphics that...
    1. represent the company, service or product in a positive way
    2. communicate the mood, spirit and/or theme of the newsletter
    3. do not offend people

      0 1 2 3 4


  9. Craft each visual element with an attention to detail by...
    1. creating a grayscale folding dummy
    2. checking spelling and grammar
    3. making the design esthetically pleasing
    4. not distorting imagery in the final comprehensive newsletter design
    5. include spot illustrations

      0 1 2 3 4

  10. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new

    0 1 2 3 4

  11. Incorporate information provided by the client
    (logo, copy and any other imagery or information provided)

    0 1 2 3 4


  12. Deliver newsletter files to the appropriate destination in order for the client to update the newsletter by putting them on the server in the correct folder

    0 1 2 3 4

Suggestions for improvement:

Last Updated: 3/11/04