GRDSN 123: Design Projects III
Project: Online Newsletter
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1.Meet deadline by delivering the roughs and final comprehensive online newsletter design on the stated date and linking to the roster page.
0 1 2 3 4
2. Respect the client's point of view by using appropriate language, speaking politely, speaking tactfully, and asking questions when it is appropriate.
0 1 2 3 4
3. Attend and participate in all meetings set by the client by showing up on time and attending all meetings held by the client.
0 1 2 3 4
4. Pay absolute attention to detail by...
- proofreading carefully, reading every word and avoiding skimming
- using a word processor to spell check and grammar check
- having someone who has never seen the text proofread the project
0 1 2 3 4
5. Follow instructions on the web, via email and orally in order to get the roughs and comprehensive newsletter completed on time
0 1 2 3 4
6. Produce visual elements that are appropriate and effective in representing the client / product / service by choosing graphics that...
- represent the company, service or product in a positive way
- communicate the mood, spirit and/or theme of the newsletter
- do not offend people
- match the style of the message as determined by analysis of the project's target audience
- enhance and communicate the creative concept
0 1 2 3 4
7. Act, speak and ask questions in a professional manner by...
- looking as if you are prepared to work,
- speaking politely and respectfully of others and the work at hand
- asking appropriate questions
- having a positive attitude
- having a sense of humor
- rehearsing or reviewing your presentation in advance of meetings
0 1 2 3 4
8. Craft each visual element with an attention to detail by...
- kerning type and setting the leading
- crafting bezier curves accurately
- not distorting imagery in the final comprehensive
0 1 2 3 4
9. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new
0 1 2 3 4
10. Incorporate information provided by the client (logo, copy and any other imagery or information provided)
0 1 2 3 4
11.Produce a restaurant web site that functions correctly by...
- making sure that all of the links work
- making sure that the graphic files show up
- imagery is not distorted
- making the site easy to navigate
- having someone that is not familiar with the project navigate through the design, in order to notice design flaws
0 1 2 3 4
12. Deliver restaurant web site files to the appropriate destination by...
- placing the files on the server and in the correct folder
- determining which file formats the final files need to be saved
- organizing your files in a logical and clearly named arrangement, as they will be used by others in the future
Suggestions for improvement: