GRDSN 123: Design Projects III

Project: T-Shirt Design

Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale:

0= Failed to meet any expectations.
1= Applied minimal effort.
2= Performed to a level required.
3= Applied extra effort to meet expectations.
4= Exceeded all expectations.


  1. Meet deadlines by delivering the roughs and final comprehensive t-shirt design on the stated date

    0 1 2 3 4


  2. Respect the account executive's point of view by using appropriate language, speaking
    politely and asking questions when it is appropriate

    0 1 2 3 4


  3. Attend all account executive meetings by showing up on time and being prepared for work

    0 1 2 3 4


  4. Gather and determine all copy, logos and imagery to incorporate into the t-shirt design by asking questions of the account executive, listening to the account executive, checking the website, and checking for email sent by the account executive

    0 1 2 3 4


  5. Pay absolute attention to copy details by checking spelling, punctuation, and grammar on the t-shirt design

    0 1 2 3 4


  6. Follow instructions on the web, via email and orally in order to get the roughs and comprehensive
    t-shirt design completed on time

    0 1 2 3 4


  7. Act, speak and ask questions in a professional manner through...
    1. looking as if you are prepared to work,
    2. speaking politely and respectfully of others and the work at hand
    3. asking appropriate questions
    4. having a positive attitude
    5. having a sense of humor

      0 1 2 3 4


  8. Produce visual elements that are appropriate and effective in representing the client / product / service by
    choosing graphics that...
    1. represent the company, service or product in a positive way
    2. communicate the mood, spirit and/or theme of the event
    3. do not offend people

      0 1 2 3 4


  9. Craft each visual element with an attention to detail by...
    1. print a color version of the t-shirt design and mount on black matt board with a 2" border
    2. checking spelling and grammar
    3. making the t-shirt design aesthetically pleasing
    4. not distorting imagery in the final comprehensive t-shirt design

      0 1 2 3 4


  10. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new

    0 1 2 3 4


  11. Incorporate all information provided by the client
    (logo, copy and any other imagery or information provided)

    0 1 2 3 4


  12. Deliver t-shirt design files to the appropriate destination in order for the client to produce final t-shirt design. Place t-shirt design on template.


    0 1 2 3 4

  13. Practice professionalism at all times by:
    1. dressing appropriately
    2. speaking respectfully
    3. using personal hygiene
    4. using appropriate body language
          0 1 2 3 4

Suggestions for improvement:

Last Updated: 3/11/04