GRDSN 125: Logo

Scenario:

You are a designer with an advertising agency and are working on a project with other designers creating a logo for a company, Three Bears. This company designs leather gear for all age groups: slippers, purses, coats, belts and the like. Draw at least ten readable thumbnails using a pencil and three effective roughs using the computer to present to your instructor. Your job is to draw a clean logo to scan with enough contrast so the client will be able to understand what it looks like and that it is a good representation of your idea. Research well-known logos and the Gestalt principles to know what is effective. Draw the logo in black and white, scan it and trace it on the computer. Add no more than 2 colors. Mount your logo professionally: logo size is 4 inches in one direction, on black mat board with a 2" border and tissue. Turn in your thumbnails and your assessment sheet in a manila envelope with your name and the project you are working on written on the front.

Instructions: Select a score for each outcome below based on the following scale:

0= Failed to meet any expectations.
1= Applied minimal effort.
2= Performed to a level required.		 3= Applied extra effort to meet expectations.
4= Exceeded all expectations.

Performance Objectives: (Things you will be able to learn...)
and Criteria: (This is how well it has to be done...)

  1. Meet deadlines by delivering the computer roughs and pencil thumbnails on the stated date. 0 4

  2. Draw roughs with the computer. 0 1 2 3 4

  3. Draw your logo to represent an idea or an object. 0 1 2 3 4

  4. Use a minimum number of bezier points on your logo. 0 1 2 3 4

  5. Use the Gestalt principles. 0 1 2 3 4

  6. Use no more than 2 colors. 0 1 2 3 4

  7. Follow directions. 0 1 2 3 4

  8. Show up to class on time. 0 1 2 3 4

  9. Turn your files in to the proper folder. 0 1 2 3 4

  10. Submit clean, professional work. 0 1 2 3 4



    Syllabus for GRDSN 105