Peter Barber

Preflight mailer 4

 

Objective

my objective was to give the preflight mailer a very simple, bold design to quickly communicate the message of a good idea being discovered.

Strategy

My strategy was to use the gestalt principle of anomaly to communicate this, and to use complimentary colors to emphasize the focal point.

Inspiration

 

shape

 

 

 

 

 

Color

 

 

Type

helvetica

 

 

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