Deliver a digital comprehensive design...
__ that is printed out in grayscale or color to be marked up
__ is to size (or sized to fit 11"x17")
__ is well crafted and presentable
__ has a benefit to the consumer and answers the question: What's in it for me?
__ answers the question... "What do you want me to do?"
__ shows visual heirarchy within the body text
(usage of book, italics, bold, line / implied line, or shape for type reversal)
Suggestions for improvement:
__ indicates usage of the design elements:
line,
shape,
texture,
value,
spatial depth
Suggestions for improvement:
__ indicates usage of manual tracking, kerning and leading
__ includes logo and web address
__ has been spell checked
__ is as close to the finished printed piece as possible