GRDSN 201: Design Process IV
Project: Poster / Mailer
Client Copy
Terminology: mood, spirit, theme
Resources: Graphic Design Solutions by Robin Landa Chp. 7
Techniques for creative thinking
Poster Design Worksheet
Exercises: Research (Photographic, Illustrative, Typographic, Graphic Examples)
http://www.internationalposter.com and Prints Regional Design Annual(s)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Research and collect examples of well designed posters / mailers to clarify conclusions in design thinking by choosing examples that clearly show the graphic design principles in action.
0 1 2 3 4
2. Create a design that expresses the personality or spirit of the event through the creative concept, imagery, materials used and typography.
0 1 2 3 4
3. Communicate concept / composition using thumbnail sketches that ...
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Are fast and un-detailed
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Drawn in proportion to the dimensions of the finished piece
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Conveys an entirely separate or different creative concept
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Shows emphasis, balance, rhythm, unity
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Shows use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground
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Conveys composition, sizing and position
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Shows that you can come up with more then one good idea
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Shows the relationship between graphic elements
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Shows general shapes of graphic elements
0 1 2 3 4
4. Submit a styleboard for each of your rough designs that...
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show thinking as it relates to the design principles
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state the objective and your creative strategy
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clearly shows an industry example(s)
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clearly shows creative usage of typography
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clearly shows usage of a minimum of 3 design elements
(ie: color, line, shape, texture, value, spatial depth)
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is linked to the roster page with your rough design
0 1 2 3 4
5. Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating it into the 3 rough designs.
0 1 2 3 4
6. Communicate refined concept, detailed composition and typographic formatting of thedesign using tight roughs that...
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Work off of one of the previous thumbnail sketches
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Are drawn in proportion or actual size
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Convey type choice
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Convey type size, spacing and leading
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Indicate usage of color
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Convey photographic or illustrative imagery
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Are each an entirely different creative concept
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Are either computer generated or hand drawn roughs using pencil, felt tip or colored pencil
0 1 2 3 4
7. Develop designs using a photographic, illustrative, graphic or typographic approach.
0 1 2 3 4
8. Be productive and use studio (class) time effectively by...
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attending all process class sessions
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showing up with research materials
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participating in concept development
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using class time as an opportunity to get the job done
0 1 2 3 4
9. Assess your work and make appropriate revisions by getting feedback through the account executive, art director and other colleagues.
0 1 2 3 4
10. Deliver a digital comprehensive design...
a) that is printed out in grayscale to be marked up
b) is trimmed to size (or 90% of size)
c) is well crafted and presentable (taped or spray mounted)
d) shows visual heirarchy within the body text
(usage of book, italics, bold, line / implied line, or shape for type reversal)
e) indicates usage of the design elements: line, shape, texture, value, spatial depth
f) indicates usage of manual tracking, kerning and leading
g) includes logo, return address, and indicia (postage paid)
h) mailing address and indicia is in the correct position for fold to be at the bottom for machine handling
i) has been spell checked
j) is as close to the finished printed piece as possible
0 1 2 3 4