GRDSN 201: Design Process IV
Project: Poster / Mailer
Client Copy
Terminology:
mood, spirit, theme
Resources:
Graphic Design Solutions by Robin Landa Chp. 7
Techniques for creative thinking
Exercises:
Research: (Photographic, Illustrative, Typographic, Graphic Examples)
http://www.internationalposter.com and Prints Regional Design Annual(s)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Research and collect examples of well designed posters / mailers to clarify conclusions in design thinking by choosing examples that clearly show the graphic design principles in action.
0 1 2 3 4
2. Create a design that expresses the personality or spirit of the event through the creative concept, imagery, materials used and typography.
0 1 2 3 4
3. Communicate concept / composition using thumbnail sketches that ...
- Are fast and un-detailed
- Drawn in proportion to the dimensions of the finished piece
- Conveys an entirely separate or different creative concept
- Shows emphasis, balance, rhythm, unity
- Shows use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground
- Conveys composition, sizing and position
- Shows that you can come up with more then one good idea
- Shows the relationship between graphic elements
- Shows general shapes of graphic elements
0 1 2 3 4
4. Submit a styleboard for each of your rough designs that...
- show thinking as it relates to the design principles
- state the objective and your creative strategy
- clearly shows an industry example(s)
- clearly shows creative usage of typography
- clearly shows usage of a minimum of 3 design elements
(ie: color, line, shape, texture, value, spatial depth)
- is linked to the roster page with your rough design
0 1 2 3 4
5. Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating it into the 3 rough designs.
0 1 2 3 4
6. Communicate refined concept, detailed composition and typographic formatting of the design using tight roughs that...
- Work off of one of the previous thumbnail sketches
- Are drawn in proportion or actual size
- Convey type choice
- Convey type size, spacing and leading
- Indicate usage of color
- Convey photographic or illustrative imagery
- Are each an entirely different creative concept
- Are either computer generated or hand drawn roughs using pencil, felt tip or colored pencil
0 1 2 3 4
7. Develop designs using a photographic, illustrative, graphic or typographic approach.
0 1 2 3 4
8. Be productive and use studio (class) time effectively by...
- attending all process class sessions
- showing up with research materials
- participating in concept development
- using class time as an opportunity to get the job done
0 1 2 3 4
9. Assess your work and make appropriate revisions by getting feedback through the account executive, art director and other colleagues.
0 1 2 3 4
10. Deliver a digital comprehensive design...
- that is printed out in grayscale to be marked up
- is trimmed to size (or 90% of size)
- is well crafted and presentable (taped or spray mounted)
- shows visual hierarchy within the body text
(usage of book, italics, bold, line / implied line, or shape for type reversal) - indicates usage of the design elements: line, shape, texture, value, spatial depth
- indicates usage of manual tracking, kerning and leading
- includes logo, return address, and indicia (postage paid)
- mailing address and indicia is in the correct position for fold to be at the bottom for machine handling
- has been spell checked
- is as close to the finished printed piece as possible
0 1 2 3 4
Suggestions for improvement: