201: Design Process IV
Weekly Exercise: Typographic
Construction and Destruction
Look for shapes within your typography to "POP
OUT". This can be the "counter" of a piece
of type or a shape that you have created.
Look for shapes that you can cut out and
"slide" up, down, left or right.
Try twisting, turning or pulling parts of the type to
gain a different perspective.
REVERSING IT OUT:
Try reversing the type out of a shape that you have
created in order to use to have a
Try varying the space of letters to achieve a feeling,
mood or sense of motion.
Try having the type or shape fade to the background or go
away completely to achieve a sense of space or motion.
Try scratching at the surface of the type to achieve a
feeling or texture.
Look for ways of slicing the type and moving or
Add a border or outline using type or simple shapes to
create a feeling or mood.
ADDING TO IT:
Add shapes, clip art or symbols to the typography that
help create interest.
Try contrasting type faces by using a totally differnt
font or using book, bold or italic.
Try hinging shapes onto the sides or from a point on the
Print out the type and tear edges or shapes out to gain a
Using "closure" or rendering the type in 3D...
develop a space in which the type lives.
Overlap text and colors to create seemingly
MESSING IT UP:
Create a texture to the type that may not be able to
reproduce by crinkling, xeroxing, smashing or roughing it
up in any manner. Note: In order to achieve originality,
do not rely on typefaces that have a specific look.
Extend or condense "cross bar, arm or stem" of
a particular type face to create achieve a unique look.
By reversing type you can create new meaning.