Weekly Exercise: Typographic Construction and Destruction

POPOUT:
Look for shapes within your typography to "POP OUT". This can be the "counter" of a piece of type or a shape that you have created.

SLIDE OUT:
Look for shapes that you can cut out and "slide" up, down, left or right.

DISTORTING:
Try twisting, turning or pulling parts of the type to gain a different perspective.

REVERSING IT OUT:
Try reversing the type out of a shape that you have created in order to use to have a "figure/ground" relationship.

SPACING IT OUT:
Try varying the space of letters to achieve a feeling, mood or sense of motion.

DISAPPEARANCE:
Try having the type or shape fade to the background or go away completely to achieve a sense of space or motion.

SCRATCH OUT:
Try scratching at the surface of the type to achieve a feeling or texture.

CUT BITS OFF:
Look for ways of slicing the type and moving or deleting areas.

BORDERS:
Add a border or outline using type or simple shapes to create a feeling or mood.

ADDING TO IT:
Add shapes, clip art or symbols to the typography that help create interest.

CONTRAST:
Try contrasting type faces by using a totally differnt font or using book, bold or italic.

HINGE:
Try hinging shapes onto the sides or from a point on the type.

TEARING:
Print out the type and tear edges or shapes out to gain a dramatic feeling.

3D:
Using "closure" or rendering the type in 3D... develop a space in which the type lives.

OVERPRINTING:
Overlap text and colors to create seemingly transparent areas.

MESSING IT UP:
Create a texture to the type that may not be able to reproduce by crinkling, xeroxing, smashing or roughing it up in any manner. Note: In order to achieve originality, do not rely on typefaces that have a specific look.

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CONDENSING OR EXTENDING:
Extend or condense "cross bar, arm or stem" of a particular type face to create achieve a unique look.

REVERSING:
By reversing type you can create new meaning.