GRDSN 202: Design Tech IV

Project: Advertising Campaign

Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.

1. Use a clipping path to silhouette an image so that the area outside the image will be transparent and can be layered over other page elements

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2. Create composite images that look realistic when merged together

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3. Determine various output / line screen settings by researching the proper resolution for the black and white newspaper ad, full color magazine ad, and poster

0 1 2 3 4

4. Create text wraps, insert drop caps, and use indents to create interest / unity in the black and white newspaper ad and color magazine ad

0 1 2 3 4

5. Import text, eps and tiff files that function correctly in all components of the ad campaign

0 1 2 3 4

6. Develop raster and/or vector native files to incorporate into the design solution of the ad campaign

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7. Kern and set leading of headline type by visually checking spacing of the type within the headline and body text in all components of the ad campaign

0 1 2 3 4

8. Devise and apply grid systems by...

using ruler and column guides
calculating the ad height and width using the following formula

The Spokesman Review Standard Page Size:

1 Column = 2 1/16"
2 Column = 4 1/4"
3 Column = 6 7/16"
4 Column = 8 5/8"
5 Column = 10 13/16"
6 Column = 13"

Formula:
Column Inches divided by the Number of Columns = Height

Example:
54 divided by 4 columns = 13.5"

Final Ad Size =
4 columns wide by 13.5" high

Tutorial

Use project resources: Spokesman-Review column sizes (PDF).

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9. Create a press quality pdf document that represents the final printed pieces of the ad campaign as closely as possibly to send to the client for approval

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10. Find resources to solve technical problems by using the software help menus, textbooks, online resources and communicating with colleagues

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11. Maintain a positive attitude when computer problems arise by remaining calm under pressure and in stressful situations

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12. Create color separations for all components of the ad campaign by printing PDF separations to visually check if the colors and graphics are separating correctly

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13. Save the files and printing reports for a service provider by saving all graphics, fonts and page layout files for all components of the ad campaign

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14. Meet deadline by saving all essential files of the ad campaign to the appropriate destination, handing in the color separations, and filling out the assessment sheets.

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Suggestions for improvement: